Brandwave

Google Nest vs Ring:Which is searched more?

In September 2026, Ring had more branded searches than Google Nest among door bell brands worldwide. Ring was estimated to have 1.1M branded searches compared to Google Nest’s 406K, and held a 38.4% Share of Search versus Google Nest’s 14.5%. These are worldwide searches for English-language branded terms.

Share of Search among door bell brands worldwide in September 2026Which is more popular in search, Google Nest or Ring?
Google Nest14.5%406K searches
vs
Ring38.4%1.1M searches

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Which is more popular in search, Google Nest or Ring?

Compare the door bell brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Google Nest and Ring among door bell brands worldwide, by month

Share of Search by month for Ring, Google Nest. The figures are in the table below the chart.

View monthly share of search table
MonthRingEufyGoogle NestArlo
Oct 202536.4%28.7%20.7%14.1%
Nov 202534.8%31.6%20.9%12.6%
Dec 202537.3%30.4%20.6%11.8%
Jan 202637.6%29.5%20.1%12.8%
Feb 202641.4%27%16.9%14.7%
Mar 202636.9%33.2%14.8%15%
Apr 202637.4%30.9%15.4%16.2%
May 202635.9%32.6%17.1%14.4%
Jun 202638.4%31.8%16.8%13%
Jul 202637.9%30.8%17.4%13.9%
Aug 202638.5%33.8%14.4%13.2%
Sep 202638.4%34%14.5%13.1%

How has the Google Nest and Ring comparison changed over the last 12 months?

  • Ring was ahead of Google Nest in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Google Nest’s estimated Share of Search among door bell brands worldwide moved from 20.7% to 14.5%, and its estimated monthly branded searches moved from 705K to 406K.
  • Across the 12 months ending September 2026, Ring’s estimated Share of Search among door bell brands worldwide moved from 36.4% to 38.4%, and its estimated monthly branded searches moved from 1.2M to 1.1M.

How did search popularity change for door bell brands worldwide in September 2026?

  1. Estimated monthly branded searches for Google Nest worldwide fell 42.4% over 12 measured months, from 705K to 406K in September 2026.

  2. Estimated monthly branded searches for Ring worldwide fell 13% over 12 measured months, from 1.2M to 1.1M in September 2026.

Other head-to-heads among door bell brands

How each brand is measured

Brandwave collects information about searches that people make online using Google Nest’s and Ring’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Google Nest

4 branded search terms

  • google nest
  • google nest thermostat
  • googlenest
  • nest thermostat

Ring

7 branded search terms

  • camera ring
  • home security ring
  • ring camera
  • ring doorbell
  • ring floodlight cam
  • ring security camera
  • ring video doorbell

How the Brand Demand Index is measured

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