Brandwave

How popular isGoogle Nest in search?

In September 2026, there were an estimated 406K branded searches for Google Nest worldwide which is down 42.4% over the last 12 months. Google Nest holds 0.09% estimated Share of Search among smoke Detector brands worldwide and is ranked 5th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Google99.1%
  2. Smart0.39%
  3. Ring0.23%
  4. ADT0.12%
  5. Google Nest0.09%
  6. SimpliSafe0.04%
  7. Kidde<0.01%
  8. First Alert<0.01%
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Which smoke Detector brands compete with Google Nest?

Google Nest against smoke Detector brands worldwide, by month

Share of Search by month for Google, Google Nest. The figures are in the table below the chart.

View monthly share of search table
MonthGoogleSmartRingADTGoogle NestSimpliSafeKiddeFirst Alert
Oct 202599%0.39%0.27%0.14%0.15%0.05%<0.01%<0.01%
Nov 202599%0.39%0.29%0.12%0.17%0.05%<0.01%<0.01%
Dec 202599%0.4%0.29%0.12%0.16%0.04%<0.01%<0.01%
Jan 202699%0.4%0.27%0.15%0.14%0.04%<0.01%<0.01%
Feb 202698.9%0.47%0.31%0.15%0.13%0.05%<0.01%<0.01%
Mar 202699.1%0.39%0.22%0.13%0.09%0.04%<0.01%<0.01%
Apr 202699.1%0.39%0.22%0.13%0.09%0.04%<0.01%<0.01%
May 202699.1%0.4%0.22%0.12%0.11%0.04%<0.01%<0.01%
Jun 202699%0.41%0.26%0.12%0.11%0.04%<0.01%<0.01%
Jul 202699.1%0.34%0.24%0.12%0.11%0.05%<0.01%<0.01%
Aug 202699%0.41%0.26%0.14%0.1%0.04%<0.01%<0.01%
Sep 202699.1%0.39%0.23%0.12%0.09%0.04%<0.01%<0.01%

  1. 1.Google

    99.1%

    Held 1st. 460M estimated branded searches, +3.4% vs prior month. Share +0.1 points.

  2. 2.Smart

    0.39%

    Held 2nd. 1.8M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Ring

    0.23%

    Held 3rd. 1.1M estimated branded searches, -6% vs prior month. Share 0 points.

  4. 4.ADT

    0.12%

    Held 4th. 535K estimated branded searches, -16.9% vs prior month. Share 0 points.

  5. 5.Google Nest

    0.09%

    Held 5th. 406K estimated branded searches, -5.7% vs prior month. Share 0 points.

  6. 6.SimpliSafe

    0.04%

    Held 6th. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Kidde

    <0.01%

    Moved from 8th to 7th. 33.1K estimated branded searches, +22.1% vs prior month. Share 0 points.

  8. 8.First Alert

    <0.01%

    Moved from 7th to 8th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Google Nest and its closest rivals

Every comparison with Google Nest

How has branded search demand for Google Nest changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Google Nest worldwide fell from 705K to 406K.
  • Across the 12 months ending September 2026, Google Nest fell from 4th to 5th among smoke Detector brands worldwide.

How did search popularity change for smoke Detector brands worldwide in September 2026?

  1. In September 2026, Kidde rose from 8th to 7th among smoke Detector brands worldwide.

  2. In September 2026, First Alert fell from 7th to 8th among smoke Detector brands worldwide.

  3. Estimated monthly branded searches for Google Nest worldwide fell 42.4% over 12 measured months, from 705K to 406K in September 2026.

  4. Estimated monthly branded searches for ADT worldwide fell 19.7% over 12 measured months, from 667K to 535K in September 2026.

  5. Estimated monthly branded searches for SimpliSafe worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.

  6. Estimated monthly branded searches for Ring worldwide fell 13% over 12 measured months, from 1.2M to 1.1M in September 2026.

Where does Google Nest compete?

Google Nest is ranked in 13 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Smart speaker brands5th of 60.05%Show ranking
Anti Theft brands6th of 70.09%Show ranking
Ring Doorbell brands4th of 50.09%Show ranking
Smoke Detector brands5th of 80.09%Shown above
Smoke alarm brands4th of 80.09%Show ranking
Doorbell Wireless brands4th of 50.09%Show ranking
Doorbell Chime brands4th of 50.09%Show ranking
Fire Alarm brands5th of 77.9%Show ranking
Home security camera brands4th of 611.4%Show ranking
Video doorbell brands4th of 512.2%Show ranking
Mesh wifi brands3rd of 512.8%Show ranking
Door Bell brands3rd of 714.4%Show ranking
Smart thermostat brands2nd of 628.6%Show ranking

How is Google Nest measured?

Brandwave collects information about searches that people make online using Google Nest’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • google nest
  • google nest thermostat
  • googlenest
  • nest thermostat

How the Brand Demand Index is measured

Do you work for Google Nest? To request corrections or removal please contact us via our support page and we will be happy to assist.

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