How popular isSimpliSafe in search?
In September 2026, there were an estimated 201K branded searches for SimpliSafe worldwide which is down 18.3% over the last 12 months. SimpliSafe holds 0.04% estimated Share of Search among smoke Detector brands worldwide and is ranked 6th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.
Google99.1%
Smart0.39%
Ring0.23%
ADT0.12%
Google Nest0.09%SimpliSafe0.04%
Kidde<0.01%
First Alert<0.01%
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Which smoke Detector brands compete with SimpliSafe?
Share of Search by month for Google, SimpliSafe. The figures are in the table below the chart.
View monthly share of search table
| Month | Smart | Ring | ADT | Google Nest | SimpliSafe | Kidde | First Alert | |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 99% | 0.39% | 0.27% | 0.14% | 0.15% | 0.05% | <0.01% | <0.01% |
| Nov 2025 | 99% | 0.39% | 0.29% | 0.12% | 0.17% | 0.05% | <0.01% | <0.01% |
| Dec 2025 | 99% | 0.4% | 0.29% | 0.12% | 0.16% | 0.04% | <0.01% | <0.01% |
| Jan 2026 | 99% | 0.4% | 0.27% | 0.15% | 0.14% | 0.04% | <0.01% | <0.01% |
| Feb 2026 | 98.9% | 0.47% | 0.31% | 0.15% | 0.13% | 0.05% | <0.01% | <0.01% |
| Mar 2026 | 99.1% | 0.39% | 0.22% | 0.13% | 0.09% | 0.04% | <0.01% | <0.01% |
| Apr 2026 | 99.1% | 0.39% | 0.22% | 0.13% | 0.09% | 0.04% | <0.01% | <0.01% |
| May 2026 | 99.1% | 0.4% | 0.22% | 0.12% | 0.11% | 0.04% | <0.01% | <0.01% |
| Jun 2026 | 99% | 0.41% | 0.26% | 0.12% | 0.11% | 0.04% | <0.01% | <0.01% |
| Jul 2026 | 99.1% | 0.34% | 0.24% | 0.12% | 0.11% | 0.05% | <0.01% | <0.01% |
| Aug 2026 | 99% | 0.41% | 0.26% | 0.14% | 0.1% | 0.04% | <0.01% | <0.01% |
| Sep 2026 | 99.1% | 0.39% | 0.23% | 0.12% | 0.09% | 0.04% | <0.01% | <0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 99.1% | 460M | +3.4% | +0.1 points | |
| 2, held 2nd | 0.39% | 1.8M | 0% | 0 points | |
| 3, held 3rd | 0.23% | 1.1M | -6% | 0 points | |
| 4, held 4th | 0.12% | 535K | -16.9% | 0 points | |
| 5, held 5th | 0.09% | 406K | -5.7% | 0 points | |
| 6, held 6th | 0.04% | 201K | 0% | 0 points | |
| 7, moved from 8th to 7th | <0.01% | 33.1K | +22.1% | 0 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | <0.01% | 27.1K | 0% | 0 pointsmoved from 7th to 8th |
1.
99.1%
Held 1st. 460M estimated branded searches, +3.4% vs prior month. Share +0.1 points.
2.
Smart0.39%
Held 2nd. 1.8M estimated branded searches, 0% vs prior month. Share 0 points.
3.
Ring0.23%
Held 3rd. 1.1M estimated branded searches, -6% vs prior month. Share 0 points.
4.
ADT0.12%
Held 4th. 535K estimated branded searches, -16.9% vs prior month. Share 0 points.
0.09%
Held 5th. 406K estimated branded searches, -5.7% vs prior month. Share 0 points.
0.04%
Held 6th. 201K estimated branded searches, 0% vs prior month. Share 0 points.
7.
<0.01%
Moved from 8th to 7th. 33.1K estimated branded searches, +22.1% vs prior month. Share 0 points.
<0.01%
Moved from 7th to 8th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between SimpliSafe and its closest rivals
How has branded search demand for SimpliSafe changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for SimpliSafe worldwide fell from 246K to 201K.
- Across the 12 months ending September 2026, SimpliSafe’s estimated Share of Search among smoke Detector brands worldwide held steady, from 0.05% to 0.04%.
How did search popularity change for smoke Detector brands worldwide in September 2026?
6 changes
In September 2026, Kidde rose from 8th to 7th among smoke Detector brands worldwide.
In September 2026, First Alert fell from 7th to 8th among smoke Detector brands worldwide.
Estimated monthly branded searches for Google Nest worldwide fell 42.4% over 12 measured months, from 705K to 406K in September 2026.
Estimated monthly branded searches for ADT worldwide fell 19.7% over 12 measured months, from 667K to 535K in September 2026.
Estimated monthly branded searches for SimpliSafe worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.
Estimated monthly branded searches for Ring worldwide fell 13% over 12 measured months, from 1.2M to 1.1M in September 2026.
Where does SimpliSafe compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Smoke Detector brands | 6th of 8 | 0.04% | Shown above |
| Alarm System software | 4th of 4 | 0.04% | Show ranking |
| Home alarm brands | 5th of 5 | 6.4% | Show ranking |
| Door Camera brands | 3rd of 5 | 6.4% | Show ranking |
How is SimpliSafe measured?
Brandwave collects information about searches that people make online using SimpliSafe’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- simplisafe
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Is SimpliSafe your brand?
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