Brandwave

How popular isADT in search?

In September 2026, there were an estimated 535K branded searches for ADT worldwide which is down 19.7% over the last 12 months. ADT holds 16.2% estimated Share of Search among fire alarm brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Siemens37%
  2. Ring32.7%
  3. ADT16.2%
  4. Google Nest12.3%
  5. Kidde1%
  6. First Alert0.82%
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Where does ADT compete?

ADT is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fire alarm brands3rd of 616.2%Shown below
Home alarm brands3rd of 517.1%Show ranking
Alarm panel brands2nd of 524%Show ranking
Doorbell camera brands2nd of 328.9%Show ranking

Which fire alarm brands compete with ADT?

ADT against fire alarm brands worldwide, by month

Share of Search by month for Siemens, Ring, ADT, Google Nest. The figures are in the table below the chart.

View monthly share of search table
MonthSiemensRingADTGoogle NestKiddeFirst Alert
Oct 202531.4%31.9%17.2%18.1%0.85%0.57%
Nov 202535%31.3%13.5%18.8%0.77%0.52%
Dec 202531.1%34.2%14.4%18.9%0.84%0.57%
Jan 202631.7%32.1%17.3%17.1%1.1%0.7%
Feb 202634%34%16.7%13.8%0.92%0.5%
Mar 202636.6%31.1%18.2%12.5%0.99%0.67%
Apr 202637%30.7%17.9%12.6%1%0.67%
May 202636.5%30.5%17%14.5%0.99%0.54%
Jun 202634.9%33.4%15.7%14.6%0.78%0.63%
Jul 202636.3%31.8%15.9%14.6%0.81%0.66%
Aug 202634.9%32.8%18.4%12.3%0.78%0.78%
Sep 202637%32.7%16.2%12.3%1%0.82%

  1. 1.Siemens

    37%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share +2.1 points.

  2. 2.Ring

    32.7%

    Held 2nd. 1.1M estimated branded searches, -6% vs prior month. Share -0.1 points.

  3. 3.ADT

    16.2%

    Held 3rd. 535K estimated branded searches, -16.9% vs prior month. Share -2.2 points.

  4. 4.Google Nest

    12.3%

    Held 4th. 406K estimated branded searches, -5.7% vs prior month. Share 0 points.

  5. 5.Kidde

    1%

    Moved from 6th to 5th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.2 points.

  6. 6.First Alert

    0.82%

    Moved from 5th to 6th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between ADT and its closest rivals

Every comparison with ADT

How has branded search demand for ADT changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for ADT worldwide fell from 667K to 535K.
  • Across the 12 months ending September 2026, ADT’s estimated Share of Search among fire alarm brands worldwide decreased from 17.2% to 16.2%.
  • Across the 12 months ending September 2026, ADT’s estimated Share of Search among fire alarm brands worldwide peaked at 18.4% in August 2026 and was lowest at 13.5% in November 2025.
  • Across the 12 months ending September 2026, ADT rose from 4th to 3rd among fire alarm brands worldwide.

How did search popularity change for fire alarm brands worldwide in September 2026?

  1. In September 2026, Siemens gained estimated Share of Search among fire alarm brands worldwide, from 34.9% to 37%.

  2. In September 2026, ADT lost estimated Share of Search among fire alarm brands worldwide, from 18.4% to 16.2%.

  3. In September 2026, Kidde rose from 6th to 5th among fire alarm brands worldwide.

  4. In September 2026, First Alert fell from 5th to 6th among fire alarm brands worldwide.

  5. Estimated monthly branded searches for Google Nest worldwide fell 42.4% over 12 measured months, from 705K to 406K in September 2026.

  6. Estimated monthly branded searches for Ring worldwide fell 13% over 12 measured months, from 1.2M to 1.1M in September 2026.

How is ADT measured?

Brandwave collects information about searches that people make online using ADT’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • adt
  • adt alarm
  • adt home security
  • adt security

Do you work for ADT? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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