Brandwave

How popular isSimpliSafe in search?

In September 2026, there were an estimated 201K branded searches for SimpliSafe worldwide which is down 18.3% over the last 12 months. SimpliSafe holds 6.4% estimated Share of Search among home alarm brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Ring34.4%
  2. Eufy30.4%
  3. ADT17.1%
  4. Arlo11.7%
  5. SimpliSafe6.4%
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Which home alarm brands compete with SimpliSafe?

SimpliSafe against home alarm brands worldwide, by month

Share of Search by month for Ring, Eufy, ADT, Arlo, SimpliSafe. The figures are in the table below the chart.

View monthly share of search table
MonthRingEufyADTArloSimpliSafe
Oct 202534.3%27.1%18.5%13.3%6.8%
Nov 202534.6%31.5%15%12.6%6.4%
Dec 202537%30.1%15.6%11.7%5.5%
Jan 202635.4%27.7%19.1%12.1%5.7%
Feb 202637.6%24.5%18.4%13.3%6.2%
Mar 202632.4%29.1%19%13.2%6.3%
Apr 202632.9%27.2%19.2%14.2%6.5%
May 202632.6%29.7%18.1%13.1%6.4%
Jun 202635.6%29.5%16.8%12%6.1%
Jul 202634.9%28.3%17.4%12.8%6.6%
Aug 202633.8%29.7%19%11.6%5.9%
Sep 202634.4%30.4%17.1%11.7%6.4%

  1. 1.Ring

    34.4%

    Held 1st. 1.1M estimated branded searches, -6% vs prior month. Share +0.6 points.

  2. 2.Eufy

    30.4%

    Held 2nd. 953K estimated branded searches, -5.4% vs prior month. Share +0.7 points.

  3. 3.ADT

    17.1%

    Held 3rd. 535K estimated branded searches, -16.9% vs prior month. Share -1.9 points.

  4. 4.Arlo

    11.7%

    Held 4th. 367K estimated branded searches, -6.8% vs prior month. Share +0.1 points.

  5. 5.SimpliSafe

    6.4%

    Held 5th. 201K estimated branded searches, 0% vs prior month. Share +0.5 points.

Compare search popularity between SimpliSafe and its closest rivals

Every comparison with SimpliSafe

How has branded search demand for SimpliSafe changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for SimpliSafe worldwide fell from 246K to 201K.
  • Across the 12 months ending September 2026, SimpliSafe’s estimated Share of Search among home alarm brands worldwide peaked at 6.8% in October 2025 and was lowest at 5.5% in December 2025.

How did search popularity change for home alarm brands worldwide in September 2026?

  1. In September 2026, Eufy gained estimated Share of Search among home alarm brands worldwide, from 29.7% to 30.4%.

  2. In September 2026, Ring gained estimated Share of Search among home alarm brands worldwide, from 33.8% to 34.4%.

  3. In September 2026, ADT lost estimated Share of Search among home alarm brands worldwide, from 19% to 17.1%.

  4. Estimated monthly branded searches for Arlo worldwide fell 23.6% over 12 measured months, from 481K to 367K in September 2026.

  5. Estimated monthly branded searches for SimpliSafe worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.

How is SimpliSafe measured?

Brandwave collects information about searches that people make online using SimpliSafe’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • simplisafe

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How the Brand Demand Index is measured

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