Brandwave

How popular isSimpliSafe in search?

In September 2026, there were an estimated 201K branded searches for SimpliSafe worldwide which is down 18.3% over the last 12 months. SimpliSafe holds 6.4% estimated Share of Search among door Camera brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Smart58.7%
  2. Ring34.5%
  3. SimpliSafe6.4%
  4. Blink!0.29%
  5. Front0.06%
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Which door Camera brands compete with SimpliSafe?

SimpliSafe against door Camera brands worldwide, by month

Share of Search by month for Smart, Ring, SimpliSafe. The figures are in the table below the chart.

View monthly share of search table
MonthSmartRingSimpliSafeBlink!Front
Oct 202555%37.2%7.4%0.33%0.08%
Nov 202553.4%39.1%7.2%0.26%0.07%
Dec 202554.1%39.6%5.9%0.27%0.07%
Jan 202655.8%37.7%6.1%0.34%0.08%
Feb 202656.1%37.4%6.2%0.28%0.06%
Mar 202659.4%33.7%6.5%0.31%0.08%
Apr 202659.9%33.1%6.6%0.29%0.08%
May 202659.8%33.3%6.6%0.29%0.07%
Jun 202657%36.4%6.3%0.28%0.06%
Jul 202654%38.4%7.2%0.32%0.07%
Aug 202657.4%35.9%6.3%0.28%0.06%
Sep 202658.7%34.5%6.4%0.29%0.06%

  1. 1.Smart

    58.7%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +1.3 points.

  2. 2.Ring

    34.5%

    Held 2nd. 1.1M estimated branded searches, -6% vs prior month. Share -1.4 points.

  3. 3.SimpliSafe

    6.4%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Blink!

    0.29%

    Held 4th. 9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Front

    0.06%

    Held 5th. 2K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between SimpliSafe and its closest rivals

Every comparison with SimpliSafe

How has branded search demand for SimpliSafe changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for SimpliSafe worldwide fell from 246K to 201K.
  • Across the 12 months ending September 2026, SimpliSafe’s estimated Share of Search among door Camera brands worldwide decreased from 7.4% to 6.4%.
  • Across the 12 months ending September 2026, SimpliSafe’s estimated Share of Search among door Camera brands worldwide peaked at 7.4% in October 2025 and was lowest at 5.9% in December 2025.

How did search popularity change for door Camera brands worldwide in September 2026?

  1. In September 2026, Smart gained estimated Share of Search among door Camera brands worldwide, from 57.4% to 58.7%.

  2. In September 2026, Ring lost estimated Share of Search among door Camera brands worldwide, from 35.9% to 34.5%.

  3. Estimated monthly branded searches for Front worldwide fell 20% over 12 measured months, from 2.5K to 2K in September 2026.

  4. Estimated monthly branded searches for SimpliSafe worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.

  5. Estimated monthly branded searches for Blink! worldwide fell 18.2% over 12 measured months, from 11K to 9K in September 2026.

Where does SimpliSafe compete?

SimpliSafe is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Smoke Detector brands6th of 80.04%Show ranking
Alarm System software4th of 40.04%Show ranking
Home alarm brands5th of 56.4%Show ranking
Door Camera brands3rd of 56.4%Shown above

How is SimpliSafe measured?

Brandwave collects information about searches that people make online using SimpliSafe’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • simplisafe

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How the Brand Demand Index is measured

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