Google vs Google Nest:Which is searched more?
In September 2026, Google had more branded searches than Google Nest among smart speaker brands worldwide. Google was estimated to have 460M branded searches compared to Google Nest’s 406K, and held a 52.5% Share of Search versus Google Nest’s 0.05%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Google or Google Nest?
Compare the smart speaker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Google, Google Nest. The figures are in the table below the chart.
View monthly share of search table
| Month | Amazon | Sonos | Bose | Google Nest | Apple HomePod | |
|---|---|---|---|---|---|---|
| Oct 2025 | 52.4% | 47.3% | 0.1% | 0.08% | 0.08% | 0.04% |
| Nov 2025 | 47.4% | 52.2% | 0.13% | 0.11% | 0.08% | 0.04% |
| Dec 2025 | 47% | 52.7% | 0.12% | 0.1% | 0.08% | 0.05% |
| Jan 2026 | 52% | 47.7% | 0.1% | 0.07% | 0.08% | 0.04% |
| Feb 2026 | 53% | 46.7% | 0.1% | 0.07% | 0.07% | 0.04% |
| Mar 2026 | 52.5% | 47.3% | 0.1% | 0.07% | 0.05% | 0.04% |
| Apr 2026 | 57.5% | 42.3% | 0.09% | 0.07% | 0.05% | 0.03% |
| May 2026 | 52% | 47.7% | 0.1% | 0.07% | 0.06% | 0.03% |
| Jun 2026 | 51.6% | 48.1% | 0.09% | 0.07% | 0.06% | 0.03% |
| Jul 2026 | 51.3% | 48.4% | 0.09% | 0.07% | 0.06% | 0.03% |
| Aug 2026 | 51.6% | 48.1% | 0.1% | 0.08% | 0.05% | 0.03% |
| Sep 2026 | 52.5% | 47.3% | 0.1% | 0.07% | 0.05% | 0.04% |
How has the Google and Google Nest comparison changed over the last 12 months?
3 findings
- Google was ahead of Google Nest in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Google’s estimated Share of Search among smart speaker brands worldwide moved from 52.4% to 52.5%, and its estimated monthly branded searches held steady at 460M.
- Across the 12 months ending September 2026, Google Nest’s estimated Share of Search among smart speaker brands worldwide moved from 0.08% to 0.05%, and its estimated monthly branded searches moved from 705K to 406K.
How did search popularity change for smart speaker brands worldwide in September 2026?
2 changes
In September 2026, Google gained estimated Share of Search among smart speaker brands worldwide, from 51.6% to 52.5%.
Estimated monthly branded searches for Google Nest worldwide fell 42.4% over 12 measured months, from 705K to 406K in September 2026.
Other head-to-heads among smart speaker brands
How each brand is measured
Brandwave collects information about searches that people make online using Google’s and Google Nest’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Google
2 branded search terms
- google docs
Google Nest
4 branded search terms
- google nest
- google nest thermostat
- googlenest
- nest thermostat
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