How popular isGoogle Nest in search?

In September 2026, there were an estimated 406K branded searches for Google Nest worldwide which is down 42.4% over the last 12 months. Google Nest holds 11.3% estimated Share of Search among home security camera brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Follow Google Nest and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Where does Google Nest compete?

Google Nest is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Home security camera brands	4th of 6	11.3%	Shown below
Video doorbell brands	4th of 5	12.1%	Show ranking
Fire alarm brands	4th of 6	12.3%	Show ranking
Mesh wifi brands	3rd of 5	12.8%	Show ranking
Door bell brands	3rd of 4	14.4%	Show ranking
Smart speaker brands	3rd of 5	16%	Show ranking
Smoke alarm brands	2nd of 6	24.6%	Show ranking
Smart thermostat brands	1st of 5	41.9%	Show ranking

Which home security camera brands compete with Google Nest?

Google Nest against home security camera brands worldwide, by month

Month	Ring	Eufy	Reolink	Google Nest	Arlo	Wyze
Oct 2025	29.6%	23.6%	11.8%	16.8%	11.5%	6.7%
Nov 2025	28.1%	25.8%	12.6%	16.8%	10.2%	6.6%
Dec 2025	30.5%	25.2%	11.5%	16.8%	9.6%	6.4%
Jan 2026	30.4%	24.2%	12.1%	16.1%	10.3%	6.9%
Feb 2026	33.3%	22.1%	11.6%	13.5%	11.8%	7.6%
Mar 2026	28.9%	26.4%	13.8%	11.6%	11.7%	7.7%
Apr 2026	28.7%	24.1%	14%	11.8%	12.4%	9%
May 2026	28.1%	25.9%	13.8%	13.3%	11.3%	7.6%
Jun 2026	30.5%	25.6%	14%	13.3%	10.3%	6.4%
Jul 2026	29.7%	24.5%	14.5%	13.6%	10.9%	6.8%
Aug 2026	30.5%	27.1%	13.9%	11.4%	10.5%	6.6%
Sep 2026	30.2%	27%	14.4%	11.3%	10.3%	6.8%

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Ring Amazon	30.2%	1.1M	-6%	-0.3 points
2, held 2nd	Eufy Anker	27%	968K	-5.3%	-0.1 points
3, held 3rd	Reolink	14.4%	516K	-1.3%	+0.5 points
4, held 4th	Google Nest Google	11.3%	406K	-5.7%	-0.1 points
5, held 5th	Arlo	10.3%	367K	-6.8%	-0.2 points
6, held 6th	Wyze	6.8%	242K	-2.4%	+0.2 points

1.Ring
30.2%
Held 1st. 1.1M estimated branded searches, -6% vs prior month. Share -0.3 points.
2.Eufy
27%
Held 2nd. 968K estimated branded searches, -5.3% vs prior month. Share -0.1 points.
3.Reolink
14.4%
Held 3rd. 516K estimated branded searches, -1.3% vs prior month. Share +0.5 points.
4.Google Nest
11.3%
Held 4th. 406K estimated branded searches, -5.7% vs prior month. Share -0.1 points.
5.Arlo
10.3%
Held 5th. 367K estimated branded searches, -6.8% vs prior month. Share -0.2 points.
6.Wyze
6.8%
Held 6th. 242K estimated branded searches, -2.4% vs prior month. Share +0.2 points.

Compare search popularity between Google Nest and its closest rivals

How has branded search demand for Google Nest changed worldwide over the last 12 months?

4 findings

Across the 12 months ending September 2026, estimated monthly branded searches for Google Nest worldwide fell from 705K to 406K.
Across the 12 months ending September 2026, Google Nest’s estimated Share of Search among home security camera brands worldwide decreased from 16.8% to 11.3%.
Across the 12 months ending September 2026, Google Nest’s estimated Share of Search among home security camera brands worldwide peaked at 16.8% in December 2025 and was lowest at 11.3% in September 2026.
Across the 12 months ending September 2026, Google Nest fell from 3rd to 4th among home security camera brands worldwide.

How did search popularity change for home security camera brands worldwide in September 2026?

5 changes

In September 2026, Reolink gained estimated Share of Search among home security camera brands worldwide, from 13.9% to 14.4%.
Estimated monthly branded searches for Google Nest worldwide fell 42.4% over 12 measured months, from 705K to 406K in September 2026.
Estimated monthly branded searches for Arlo worldwide fell 23.6% over 12 measured months, from 481K to 367K in September 2026.
Estimated monthly branded searches for Wyze worldwide fell 13.5% over 12 measured months, from 280K to 242K in September 2026.
Estimated monthly branded searches for Ring worldwide fell 13% over 12 measured months, from 1.2M to 1.1M in September 2026.

How is Google Nest measured?

Brandwave collects information about searches that people make online using Google Nest’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms