How popular isJohn Deere in search?
In September 2026, there were an estimated 1M branded searches for John Deere worldwide which held steady over the last 12 months. John Deere holds 24.1% estimated Share of Search among push mower brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Milwaukee44%Husqvarna24.1%
John Deere24.1%
Toro2.9%
Honda Power Equipment2.8%
Greenworks2.2%
Follow John Deere and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Where does John Deere compete?
Which push mower brands compete with John Deere?
Share of Search by month for Milwaukee, Husqvarna, John Deere, Toro, Honda Power Equipment, Greenworks. The figures are in the table below the chart.
View monthly share of search table
| Month | Milwaukee | Husqvarna | John Deere | Toro | Honda Power Equipment | Greenworks |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.4% | 25.8% | 21.2% | 1.8% | 2.3% | 1.6% |
| Nov 2025 | 50% | 22.3% | 22.3% | 1.3% | 2.4% | 1.7% |
| Dec 2025 | 52% | 19.1% | 23.2% | 1% | 2.9% | 1.7% |
| Jan 2026 | 44.3% | 24.2% | 24.2% | 1.4% | 4.2% | 1.8% |
| Feb 2026 | 44.5% | 24.3% | 24.3% | 1.5% | 3.8% | 1.5% |
| Mar 2026 | 40.9% | 27.2% | 22.3% | 3.8% | 3.8% | 2% |
| Apr 2026 | 37.5% | 30.8% | 20.5% | 5.2% | 3.8% | 2.3% |
| May 2026 | 37.4% | 30.6% | 20.4% | 5.2% | 3.7% | 2.8% |
| Jun 2026 | 40.5% | 27% | 22.1% | 4% | 3.3% | 3% |
| Jul 2026 | 43.2% | 23.6% | 23.6% | 4.1% | 2.9% | 2.6% |
| Aug 2026 | 43.1% | 23.6% | 23.6% | 4.1% | 3% | 2.6% |
| Sep 2026 | 44% | 24.1% | 24.1% | 2.9% | 2.8% | 2.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44% | 1.8M | 0% | +0.9 points | |
| 2, held 2nd | 24.1% | 1M | 0% | +0.5 points | |
| 3, held 3rd | 24.1% | 1M | 0% | +0.5 points | |
| 4, held 4th | 2.9% | 122K | -30.1% | -1.2 points | |
| 5, held 5th | 2.8% | 115K | -10.1% | -0.2 points | |
| 6, held 6th | 2.2% | 90.5K | -17.7% | -0.4 points |
44%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +0.9 points.
24.1%
Held 2nd. 1M estimated branded searches, 0% vs prior month. Share +0.5 points.
24.1%
Held 3rd. 1M estimated branded searches, 0% vs prior month. Share +0.5 points.
4.
2.9%
Held 4th. 122K estimated branded searches, -30.1% vs prior month. Share -1.2 points.
2.8%
Held 5th. 115K estimated branded searches, -10.1% vs prior month. Share -0.2 points.
2.2%
Held 6th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.4 points.
Compare search popularity between John Deere and its closest rivals
Every comparison with John Deere
37 comparisons
- Husqvarna vs John Deere
- John Deere vs Massey Ferguson
- John Deere vs Milwaukee
- John Deere vs Oregon
- John Deere vs Ryobi
- Bosch vs John Deere
- John Deere vs Mahindra
- John Deere vs Kubota
- John Deere vs New Holland
- Craftsman vs John Deere
- Honda Power Equipment vs John Deere
- Fiskars vs John Deere
- John Deere vs Rotary
- Fendt vs John Deere
- John Deere vs Trimble
- John Deere vs Toro
- CLAAS vs John Deere
- Caterpillar vs John Deere
- Greenworks vs John Deere
- John Deere vs Stens
- Case IH vs John Deere
- John Deere vs MTD
- John Deere vs Lockwood
- Case vs John Deere
- John Deere vs Topcon
- John Deere vs Troy-Bilt
- Gehl vs John Deere
- Bobcat vs John Deere
- Jacobsen vs John Deere
- Forest Master vs John Deere
- Climate FieldView vs John Deere
- Frontier vs John Deere
- Agrivi vs John Deere
- Champion vs John Deere
- Ag Leader vs John Deere
- AGCO vs John Deere
- Farmers Edge vs John Deere
How has branded search demand for John Deere changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for John Deere worldwide held steady at 1M.
- Across the 12 months ending September 2026, John Deere’s estimated Share of Search among push mower brands worldwide increased from 21.2% to 24.1%.
- Across the 12 months ending September 2026, John Deere’s estimated Share of Search among push mower brands worldwide peaked at 24.3% in February 2026 and was lowest at 20.4% in May 2026.
How did search popularity change for push mower brands worldwide in September 2026?
4 changes
In September 2026, Milwaukee gained estimated Share of Search among push mower brands worldwide, from 43.1% to 44%.
In September 2026, Toro lost estimated Share of Search among push mower brands worldwide, from 4.1% to 2.9%.
Greenworks’ estimated Share of Search among push mower brands worldwide has lost ground for 3 months in a row, from 3% to 2.2% in September 2026.
Estimated monthly branded searches for Husqvarna worldwide fell 18% over 12 measured months, from 1.2M to 1M in September 2026.
How is John Deere measured?
Brandwave collects information about searches that people make online using John Deere’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- john deere
Do you work for John Deere? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is John Deere your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.