Brandwave

How popular isPanasonic in search?

In September 2026, there were an estimated 1M branded searches for Panasonic worldwide which is down 8.4% over the last 12 months. Panasonic holds 13.9% estimated Share of Search among surround Sound System brands worldwide and is ranked 2nd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Sony54%
  2. Panasonic13.9%
  3. Sonos11.8%
  4. Bose8.4%
  5. LG5.8%
  6. Samsung4.8%
  7. Denon1.2%
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Which surround Sound System brands compete with Panasonic?

Panasonic against surround Sound System brands worldwide, by month

Share of Search by month for Sony, Panasonic, Sonos, Bose, LG, Samsung. The figures are in the table below the chart.

View monthly share of search table
MonthSonyPanasonicSonosBoseLGSamsungDenon
Oct 202546.2%15.9%12.5%9.9%7.5%6.4%1.6%
Nov 202548.4%12.5%15.2%12.1%5.2%5%1.6%
Dec 202550.8%12.6%13.4%11.6%5.3%4.8%1.6%
Jan 202652%14%11.6%8.5%6.9%5.2%1.8%
Feb 202648.2%18%10.7%8%7.7%5.7%1.7%
Mar 202647.8%16%12.4%8.1%8.7%5.4%1.6%
Apr 202648%19.6%11%8.4%6.3%5.1%1.6%
May 202647.4%18.4%12.6%9%6.1%5%1.6%
Jun 202649.5%16.4%11.4%9.5%6.5%5.3%1.4%
Jul 202653.2%14.7%10.5%9%6%5.3%1.3%
Aug 202652.5%13.6%11.4%9.1%6.7%5.5%1.2%
Sep 202654%13.9%11.8%8.4%5.8%4.8%1.2%

  1. 1.Sony

    54%

    Held 1st. 4M estimated branded searches, -1.7% vs prior month. Share +1.5 points.

  2. 2.Panasonic

    13.9%

    Held 2nd. 1M estimated branded searches, -2.6% vs prior month. Share +0.3 points.

  3. 3.Sonos

    11.8%

    Held 3rd. 865K estimated branded searches, -1.1% vs prior month. Share +0.4 points.

  4. 4.Bose

    8.4%

    Held 4th. 617K estimated branded searches, -11.3% vs prior month. Share -0.7 points.

  5. 5.LG

    5.8%

    Held 5th. 427K estimated branded searches, -16.8% vs prior month. Share -0.9 points.

  6. 6.Samsung

    4.8%

    Held 6th. 352K estimated branded searches, -16.6% vs prior month. Share -0.7 points.

  7. 7.Denon

    1.2%

    Held 7th. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Panasonic and its closest rivals

Every comparison with Panasonic

How has branded search demand for Panasonic changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Panasonic worldwide fell from 1.1M to 1M.
  • Across the 12 months ending September 2026, Panasonic’s estimated Share of Search among surround Sound System brands worldwide decreased from 15.9% to 13.9%.
  • Across the 12 months ending September 2026, Panasonic’s estimated Share of Search among surround Sound System brands worldwide peaked at 19.6% in April 2026 and was lowest at 12.5% in November 2025.

How did search popularity change for surround Sound System brands worldwide in September 2026?

  1. In September 2026, Sony gained estimated Share of Search among surround Sound System brands worldwide, from 52.5% to 54%.

  2. In September 2026, LG lost estimated Share of Search among surround Sound System brands worldwide, from 6.7% to 5.8%.

  3. In September 2026, Samsung lost estimated Share of Search among surround Sound System brands worldwide, from 5.5% to 4.8%.

  4. In September 2026, Bose lost estimated Share of Search among surround Sound System brands worldwide, from 9.1% to 8.4%.

  5. Estimated monthly branded searches for Denon worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.

Where does Panasonic compete?

Panasonic is ranked in 24 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Clock Radio brands4th of 60.22%Show ranking
Camera brands5th of 79.2%Show ranking
TV brands3rd of 711.8%Show ranking
Surround Sound System brands2nd of 713.9%Shown above
Sound Bar brands2nd of 416%Show ranking
Pick And Place brands2nd of 419.2%Show ranking
Fan Coil brands2nd of 719.7%Show ranking
Microwave brands1st of 532.1%Show ranking
Water flosser brands1st of 532.6%Show ranking
Shaver and razor brands1st of 733.8%Show ranking
Irons1st of 633.9%Show ranking
Microwave Oven brands1st of 638.8%Show ranking
Lab Freezer brands2nd of 341%Show ranking
Bread maker brands1st of 541.9%Show ranking
Facial Steamer brands2nd of 643.8%Show ranking
Body Trimmer brands1st of 543.9%Show ranking
Beard trimmer brands1st of 547%Show ranking
Epilator brands1st of 549.6%Show ranking
Air conditioner brands1st of 550.8%Show ranking
Laboratory Freezer brands1st of 358.4%Show ranking
Heat pump brands1st of 662.1%Show ranking
Massage Chair brands1st of 671.1%Show ranking
Battery brands1st of 677.3%Show ranking
Aaa Rechargeable Batteries brands1st of 381.9%Show ranking

How is Panasonic measured?

Brandwave collects information about searches that people make online using Panasonic’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • panasonic
  • panasonic air conditioner
  • panasonic microwave
  • panasonic tv

Do you work for Panasonic? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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