Brandwave

How popular isSonos in search?

In September 2026, there were an estimated 865K branded searches for Sonos worldwide which held steady over the last 12 months. Sonos holds 12.4% estimated Share of Search among surround sound system brands worldwide and is ranked 3rd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Sony66%
  2. Panasonic17.6%
  3. Sonos12.4%
  4. Samsung2%
  5. Denon1.7%
  6. LG0.33%
  7. Bose0.03%
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Which surround sound system brands compete with Sonos?

Sonos against surround sound system brands worldwide, by month

Share of Search by month for Sony, Panasonic, Sonos, Samsung. The figures are in the table below the chart.

View monthly share of search table
MonthSonyPanasonicSonosSamsungDenonLGBose
Oct 202559.7%21.6%13.7%2.2%2.2%0.45%0.05%
Nov 202561.9%16.9%16.4%2.2%2.2%0.44%0.05%
Dec 202564.8%16.9%13.8%1.8%2.3%0.37%0.05%
Jan 202664.6%18.3%12.2%2%2.5%0.4%0.03%
Feb 202659.6%23.6%11.3%2.8%2.3%0.46%0.03%
Mar 202660.8%20.1%13.7%2.7%2.2%0.45%0.03%
Apr 202660.1%23.5%11.4%2.3%2.3%0.46%0.04%
May 202659.3%22.5%13.3%2.2%2.2%0.44%0.04%
Jun 202663.3%20.3%11.6%2.3%1.9%0.47%0.04%
Jul 202666.5%18.2%10.5%2.6%1.7%0.42%0.03%
Aug 202665.9%17.5%12.1%2.4%1.6%0.4%0.03%
Sep 202666%17.6%12.4%2%1.7%0.33%0.03%

  1. 1.Sony

    66%

    Held 1st. 3.6M estimated branded searches, -1.8% vs prior month. Share +0.1 points.

  2. 2.Panasonic

    17.6%

    Held 2nd. 958K estimated branded searches, -1.4% vs prior month. Share +0.1 points.

  3. 3.Sonos

    12.4%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Samsung

    2%

    Held 4th. 110K estimated branded searches, -18.5% vs prior month. Share -0.4 points.

  5. 5.Denon

    1.7%

    Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.LG

    0.33%

    Held 6th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  7. 7.Bose

    0.03%

    Held 7th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Sonos and its closest rivals

Every comparison with Sonos

How has branded search demand for Sonos changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Sonos worldwide held steady, from 874K to 865K.
  • Across the 12 months ending September 2026, Sonos’ estimated Share of Search among surround sound system brands worldwide decreased from 13.7% to 12.4%.
  • Across the 12 months ending September 2026, Sonos’ estimated Share of Search among surround sound system brands worldwide peaked at 16.4% in November 2025 and was lowest at 10.5% in July 2026.

How did search popularity change for surround sound system brands worldwide in September 2026?

  1. Estimated monthly branded searches for Sony worldwide rose 22.3% over 12 measured months, from 2.9M to 3.6M in September 2026.

  2. Estimated monthly branded searches for Bose worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

  3. Estimated monthly branded searches for LG worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

  4. Estimated monthly branded searches for Denon worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.

Where does Sonos compete?

Sonos is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Home cinema brands4th of 85.2%Show ranking
Surround sound system brands3rd of 712.4%Shown above
Speaker brands2nd of 612.5%Show ranking
Bluetooth speaker brands2nd of 512.6%Show ranking
Sound bar brands3rd of 412.7%Show ranking
Soundbar brands2nd of 512.9%Show ranking
Portable speaker brands1st of 531.3%Show ranking
Smart speaker brands1st of 542.2%Show ranking

How is Sonos measured?

Brandwave collects information about searches that people make online using Sonos’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • bluetooth speaker sonos
  • sonos
  • sonos move
  • sonos roam
  • sonos speaker

Do you work for Sonos? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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