Brandwave

How popular isDenon in search?

In September 2026, there were an estimated 90.5K branded searches for Denon worldwide which is down 17.7% over the last 12 months. Denon holds 1.7% estimated Share of Search among surround sound system brands worldwide and is ranked 5th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Sony66%
  2. Panasonic17.6%
  3. Sonos12.4%
  4. Samsung2%
  5. Denon1.7%
  6. LG0.33%
  7. Bose0.03%
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Which surround sound system brands compete with Denon?

Denon against surround sound system brands worldwide, by month

Share of Search by month for Sony, Panasonic, Sonos, Samsung, Denon. The figures are in the table below the chart.

View monthly share of search table
MonthSonyPanasonicSonosSamsungDenonLGBose
Oct 202559.7%21.6%13.7%2.2%2.2%0.45%0.05%
Nov 202561.9%16.9%16.4%2.2%2.2%0.44%0.05%
Dec 202564.8%16.9%13.8%1.8%2.3%0.37%0.05%
Jan 202664.6%18.3%12.2%2%2.5%0.4%0.03%
Feb 202659.6%23.6%11.3%2.8%2.3%0.46%0.03%
Mar 202660.8%20.1%13.7%2.7%2.2%0.45%0.03%
Apr 202660.1%23.5%11.4%2.3%2.3%0.46%0.04%
May 202659.3%22.5%13.3%2.2%2.2%0.44%0.04%
Jun 202663.3%20.3%11.6%2.3%1.9%0.47%0.04%
Jul 202666.5%18.2%10.5%2.6%1.7%0.42%0.03%
Aug 202665.9%17.5%12.1%2.4%1.6%0.4%0.03%
Sep 202666%17.6%12.4%2%1.7%0.33%0.03%

  1. 1.Sony

    66%

    Held 1st. 3.6M estimated branded searches, -1.8% vs prior month. Share +0.1 points.

  2. 2.Panasonic

    17.6%

    Held 2nd. 958K estimated branded searches, -1.4% vs prior month. Share +0.1 points.

  3. 3.Sonos

    12.4%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Samsung

    2%

    Held 4th. 110K estimated branded searches, -18.5% vs prior month. Share -0.4 points.

  5. 5.Denon

    1.7%

    Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.LG

    0.33%

    Held 6th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  7. 7.Bose

    0.03%

    Held 7th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Denon and its closest rivals

Every comparison with Denon

How has branded search demand for Denon changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Denon worldwide fell from 110K to 90.5K.
  • Across the 12 months ending September 2026, Denon’s estimated Share of Search among surround sound system brands worldwide decreased from 2.2% to 1.7%.
  • Across the 12 months ending September 2026, Denon fell from 4th to 5th among surround sound system brands worldwide.

How did search popularity change for surround sound system brands worldwide in September 2026?

  1. Estimated monthly branded searches for Sony worldwide rose 22.3% over 12 measured months, from 2.9M to 3.6M in September 2026.

  2. Estimated monthly branded searches for Bose worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

  3. Estimated monthly branded searches for LG worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

  4. Estimated monthly branded searches for Denon worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.

Where does Denon compete?

Denon is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Home cinema brands6th of 80.7%Show ranking
Surround sound system brands5th of 71.7%Shown above
Turntable cartridge brands2nd of 621.3%Show ranking

How is Denon measured?

Brandwave collects information about searches that people make online using Denon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • denon

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How the Brand Demand Index is measured

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