How popular isSonos in search?
In September 2026, there were an estimated 865K branded searches for Sonos worldwide which held steady over the last 12 months. Sonos holds 13.6% estimated Share of Search among sound bar brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which sound bar brands compete with Sonos?
Share of Search by month for JBL, Panasonic, Sonos. The figures are in the table below the chart.
View monthly share of search table
| Month | JBL | Panasonic | Sonos | Vizio |
|---|---|---|---|---|
| Oct 2025 | 65.8% | 18.1% | 14.3% | 1.8% |
| Nov 2025 | 69.5% | 13% | 15.8% | 1.6% |
| Dec 2025 | 72.9% | 12.5% | 13.3% | 1.3% |
| Jan 2026 | 70.3% | 15.4% | 12.7% | 1.6% |
| Feb 2026 | 63% | 22.1% | 13.2% | 1.7% |
| Mar 2026 | 62.9% | 19.8% | 15.4% | 1.9% |
| Apr 2026 | 69.1% | 19% | 10.7% | 1.3% |
| May 2026 | 66.2% | 19.3% | 13.2% | 1.3% |
| Jun 2026 | 70.2% | 16.6% | 11.5% | 1.7% |
| Jul 2026 | 70.7% | 16.1% | 11.5% | 1.7% |
| Aug 2026 | 70.4% | 15.2% | 12.7% | 1.6% |
| Sep 2026 | 68.6% | 16% | 13.6% | 1.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.6% | 4.4M | -9.7% | -1.8 points | |
| 2, held 2nd | 16% | 1M | -2.6% | +0.8 points | |
| 3, held 3rd | 13.6% | 865K | -1.1% | +0.9 points | |
| 4, held 4th | 1.7% | 110K | 0% | +0.1 points |
1.
JBL68.6%
Held 1st. 4.4M estimated branded searches, -9.7% vs prior month. Share -1.8 points.
16%
Held 2nd. 1M estimated branded searches, -2.6% vs prior month. Share +0.8 points.
3.
Sonos13.6%
Held 3rd. 865K estimated branded searches, -1.1% vs prior month. Share +0.9 points.
4.
Vizio1.7%
Held 4th. 110K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between Sonos and its closest rivals
Every comparison with Sonos
16 comparisons
How has branded search demand for Sonos changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Sonos worldwide held steady, from 874K to 865K.
- Across the 12 months ending September 2026, Sonos’ estimated Share of Search among sound bar brands worldwide decreased from 14.3% to 13.6%.
- Across the 12 months ending September 2026, Sonos’ estimated Share of Search among sound bar brands worldwide peaked at 15.8% in November 2025 and was lowest at 10.7% in April 2026.
How did search popularity change for sound bar brands worldwide in September 2026?
3 changes
In September 2026, Sonos gained estimated Share of Search among sound bar brands worldwide, from 12.7% to 13.6%.
In September 2026, Panasonic gained estimated Share of Search among sound bar brands worldwide, from 15.2% to 16%.
In September 2026, JBL lost estimated Share of Search among sound bar brands worldwide, from 70.4% to 68.6%.
Where does Sonos compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Home cinema brands | 4th of 8 | 5.9% | Show ranking |
| Surround sound system brands | 3rd of 7 | 11.8% | Show ranking |
| Speaker brands | 2nd of 6 | 12.8% | Show ranking |
| Bluetooth speaker brands | 2nd of 5 | 13% | Show ranking |
| Soundbar brands | 2nd of 5 | 13.1% | Show ranking |
| Sound bar brands | 3rd of 4 | 13.6% | Shown above |
| Portable speaker brands | 1st of 5 | 31.3% | Show ranking |
| Smart speaker brands | 1st of 5 | 34.2% | Show ranking |
How is Sonos measured?
Brandwave collects information about searches that people make online using Sonos’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- bluetooth speaker sonos
- sonos
- sonos move
- sonos roam
- sonos speaker
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Is Sonos your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.