Brandwave

How popular isPanasonic in search?

In September 2026, there were an estimated 1M branded searches for Panasonic worldwide which is down 8.4% over the last 12 months. Panasonic holds 33.8% estimated Share of Search among shaver and razor brands worldwide and is ranked 1st of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Panasonic33.8%
  2. Philips32.2%
  3. Gillette25.4%
  4. Wahl4.2%
  5. Schick2.8%
  6. Braun1.4%
  7. Remington0.35%
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Which shaver and razor brands compete with Panasonic?

Panasonic against shaver and razor brands worldwide, by month

Share of Search by month for Panasonic, Philips, Gillette, Wahl, Schick. The figures are in the table below the chart.

View monthly share of search table
MonthPanasonicPhilipsGilletteWahlSchickBraunRemington
Oct 202534.5%32.2%24.4%4.3%2.8%1.4%0.38%
Nov 202531.4%35.5%23.9%4.4%2.6%1.9%0.37%
Dec 202529.7%37.4%23.7%4.7%2.3%1.8%0.43%
Jan 202633.6%33%24%4.7%2.9%1.4%0.39%
Feb 202639.4%30.5%21.3%4.4%2.9%1.2%0.33%
Mar 202636.8%29.3%25.1%4.2%3.1%1.1%0.34%
Apr 202641%27.5%23.9%3.7%2.5%1%0.32%
May 202640.7%27.1%24%3.9%3%1%0.33%
Jun 202636%28.5%25.2%4.1%4.7%1.1%0.35%
Jul 202633.7%32.2%25.8%3.9%2.8%1.3%0.34%
Aug 202632.9%32.9%25.8%4%2.8%1.3%0.39%
Sep 202633.8%32.2%25.4%4.2%2.8%1.4%0.35%

  1. 1.Panasonic

    33.8%

    Moved from 2nd to 1st. 1M estimated branded searches, -2.6% vs prior month. Share +0.9 points.

  2. 2.Philips

    32.2%

    Moved from 1st to 2nd. 970K estimated branded searches, -7.3% vs prior month. Share -0.7 points.

  3. 3.Gillette

    25.4%

    Held 3rd. 766K estimated branded searches, -6.8% vs prior month. Share -0.4 points.

  4. 4.Wahl

    4.2%

    Held 4th. 126K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Schick

    2.8%

    Held 5th. 83.4K estimated branded searches, -5.4% vs prior month. Share 0 points.

  6. 6.Braun

    1.4%

    Held 6th. 41.8K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Remington

    0.35%

    Held 7th. 10.5K estimated branded searches, -14.6% vs prior month. Share 0 points.

Compare search popularity between Panasonic and its closest rivals

Every comparison with Panasonic

How has branded search demand for Panasonic changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Panasonic worldwide fell from 1.1M to 1M.
  • Across the 12 months ending September 2026, Panasonic’s estimated Share of Search among shaver and razor brands worldwide decreased from 34.5% to 33.8%.
  • Across the 12 months ending September 2026, Panasonic’s estimated Share of Search among shaver and razor brands worldwide peaked at 41% in April 2026 and was lowest at 29.7% in December 2025.

How did search popularity change for shaver and razor brands worldwide in September 2026?

  1. In September 2026, Panasonic overtook Philips to become the leader among shaver and razor brands worldwide, with 33.8% estimated Share of Search.

  2. In September 2026, Philips lost estimated Share of Search among shaver and razor brands worldwide, from 32.9% to 32.2%.

  3. Schick’s estimated Share of Search among shaver and razor brands worldwide has lost ground for 3 months in a row, from 4.7% to 2.8% in September 2026.

  4. Estimated monthly branded searches for Remington worldwide fell 14.6% over 12 measured months, from 12.3K to 10.5K in September 2026.

Where does Panasonic compete?

Panasonic is ranked in 19 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Camera brands5th of 79.2%Show ranking
TV brands3rd of 711.8%Show ranking
Surround sound system brands2nd of 713.9%Show ranking
Sound bar brands2nd of 416%Show ranking
Fan coil brands2nd of 521.7%Show ranking
Microwave brands1st of 532.1%Show ranking
Water flosser brands1st of 532.6%Show ranking
Shaver and razor brands1st of 733.8%Shown above
Irons1st of 633.9%Show ranking
Microwave oven brands1st of 541.4%Show ranking
Bread maker brands1st of 541.9%Show ranking
Body trimmer brands1st of 543.9%Show ranking
Beard trimmer brands1st of 547%Show ranking
Epilator brands1st of 549.6%Show ranking
Air conditioner brands1st of 550.3%Show ranking
Heat pump brands1st of 661.4%Show ranking
Massage chair brands1st of 571.3%Show ranking
Battery brands1st of 677.3%Show ranking
AAA rechargeable batteries brands1st of 381.9%Show ranking

How is Panasonic measured?

Brandwave collects information about searches that people make online using Panasonic’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • panasonic
  • panasonic air conditioner
  • panasonic microwave
  • panasonic tv

Do you work for Panasonic? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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