Brandwave

How popular isPanasonic in search?

In September 2026, there were an estimated 1M branded searches for Panasonic worldwide which is down 8.4% over the last 12 months. Panasonic holds 13.1% estimated Share of Search among camera brands worldwide and is ranked 4th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Sony54.3%
  2. Fujifilm17.9%
  3. Nikon13.3%
  4. Panasonic13.1%
  5. Canon1.4%
  6. GoPro0.01%
  7. Insta3600.01%
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Where does Panasonic compete?

Panasonic is ranked in 19 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Camera brands4th of 713.1%Shown below
TV brands3rd of 715.7%Show ranking
Surround sound system brands2nd of 717.6%Show ranking
Sound bar brands2nd of 415.5%Show ranking
Fan coil brands2nd of 522.5%Show ranking
Water flosser brands1st of 537.3%Show ranking
Body trimmer brands1st of 541.9%Show ranking
Shaver and razor brands1st of 748.4%Show ranking
Irons1st of 650.1%Show ranking
Air conditioner brands1st of 559.7%Show ranking
Heat pump brands1st of 658%Show ranking
Bread maker brands1st of 560.1%Show ranking
Microwave brands1st of 573%Show ranking
Microwave oven brands1st of 582.5%Show ranking
Massage chair brands1st of 571.6%Show ranking
Battery brands1st of 673.4%Show ranking
Epilator brands1st of 575.5%Show ranking
Beard trimmer brands1st of 576.3%Show ranking
AAA rechargeable batteries brands1st of 378.5%Show ranking

Which camera brands compete with Panasonic?

Panasonic against camera brands worldwide, by month

Share of Search by month for Sony, Fujifilm, Nikon, Panasonic. The figures are in the table below the chart.

View monthly share of search table
MonthSonyFujifilmNikonPanasonicCanonGoProInsta360
Oct 202549.8%18.7%15.1%14.7%1.6%0.02%0.02%
Nov 202554.1%17.1%14.6%12.8%1.4%0.02%0.01%
Dec 202552.3%20.1%14.1%12.1%1.3%0.01%0.01%
Jan 202652.8%19.4%13.6%12.5%1.7%0.01%0.01%
Feb 202650.6%15.5%14.4%17.8%1.6%0.02%0.02%
Mar 202650.6%18.2%15.3%14.3%1.6%0.02%0.02%
Apr 202649.1%17.7%15%16.9%1.2%0.01%0.01%
May 202649.2%17.7%14.9%16.9%1.3%0.01%0.01%
Jun 202652.5%16.6%14.3%15.2%1.4%0.02%0.02%
Jul 202655.1%17.3%12.8%13.6%1.2%0.01%0.01%
Aug 202654.7%17%13.9%13%1.4%0.02%0.01%
Sep 202654.3%17.9%13.3%13.1%1.4%0.01%0.01%

  1. 1.Sony

    54.3%

    Held 1st. 3.4M estimated branded searches, -1.9% vs prior month. Share -0.5 points.

  2. 2.Fujifilm

    17.9%

    Held 2nd. 1.1M estimated branded searches, +4.1% vs prior month. Share +0.9 points.

  3. 3.Nikon

    13.3%

    Held 3rd. 836K estimated branded searches, -5.1% vs prior month. Share -0.6 points.

  4. 4.Panasonic

    13.1%

    Held 4th. 823K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Canon

    1.4%

    Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.GoPro

    0.01%

    Held 6th. 880 estimated branded searches, -12% vs prior month. Share 0 points.

  7. 7.Insta360

    0.01%

    Held 7th. 720 estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare search popularity between Panasonic and its closest rivals

Every comparison with Panasonic

How has branded search demand for Panasonic changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Panasonic worldwide fell from 1.1M to 1M.
  • Across the 12 months ending September 2026, Panasonic’s estimated Share of Search among camera brands worldwide decreased from 14.7% to 13.1%.
  • Across the 12 months ending September 2026, Panasonic’s estimated Share of Search among camera brands worldwide peaked at 17.8% in February 2026 and was lowest at 12.1% in December 2025.

How did search popularity change for camera brands worldwide in September 2026?

  1. In September 2026, Fujifilm gained estimated Share of Search among camera brands worldwide, from 17% to 17.9%.

  2. In September 2026, Nikon lost estimated Share of Search among camera brands worldwide, from 13.9% to 13.3%.

  3. Estimated monthly branded searches for Sony worldwide rose 22.3% over 12 measured months, from 2.8M to 3.4M in September 2026.

  4. Estimated monthly branded searches for Insta360 worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

How is Panasonic measured?

Brandwave collects information about searches that people make online using Panasonic’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • panasonic
  • panasonic air conditioner
  • panasonic microwave
  • panasonic tv

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How the Brand Demand Index is measured

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