Brandwave

MINI vs Panasonic:Which is searched more?

In September 2026, MINI had more branded searches than Panasonic among lab Freezer brands worldwide. MINI was estimated to have 1.2M branded searches compared to Panasonic’s 1M, and held a 49.1% Share of Search versus Panasonic’s 41%. These are worldwide searches for English-language branded terms.

Share of Search among lab Freezer brands worldwide in September 2026Which is more popular in search, MINI or Panasonic?
MINI49.1%1.2M searches
vs
Panasonic41%1M searches

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Which is more popular in search, MINI or Panasonic?

Compare the lab freezer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

MINI and Panasonic among lab Freezer brands worldwide, by month

Share of Search by month for MINI, Panasonic. The figures are in the table below the chart.

View monthly share of search table
MonthMINIPanasonicLiebherr
Oct 202546.3%42.2%11.4%
Nov 202547%41.4%11.6%
Dec 202548.5%41.7%9.8%
Jan 202647.3%41%11.7%
Feb 202645.8%45%9.2%
Mar 202646.2%42.5%11.4%
Apr 202642.7%46.8%10.5%
May 202644.1%47%8.9%
Jun 202646.7%41.8%11.5%
Jul 202647.5%40.8%11.7%
Aug 202648.6%41.6%9.8%
Sep 202649.1%41%9.9%

How has the MINI and Panasonic comparison changed over the last 12 months?

  • The lead changed hands 2 times in the 12 months ending September 2026: Panasonic took it in April 2026, MINI took it in June 2026.
  • Across the 12 months ending September 2026, MINI’s estimated Share of Search among lab Freezer brands worldwide moved from 46.3% to 49.1%, and its estimated monthly branded searches held steady at 1.2M.
  • Across the 12 months ending September 2026, Panasonic’s estimated Share of Search among lab Freezer brands worldwide moved from 42.2% to 41%, and its estimated monthly branded searches moved from 1.1M to 1M.

How did search popularity change for lab Freezer brands worldwide in September 2026?

  1. In September 2026, MINI gained estimated Share of Search among lab Freezer brands worldwide, from 48.6% to 49.1%.

  2. In September 2026, Panasonic lost estimated Share of Search among lab Freezer brands worldwide, from 41.6% to 41%.

Other head-to-heads among lab Freezer brands

How each brand is measured

Brandwave collects information about searches that people make online using MINI’s and Panasonic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

MINI

1 branded search term

  • mini

Panasonic

4 branded search terms

  • panasonic
  • panasonic air conditioner
  • panasonic microwave
  • panasonic tv

How the Brand Demand Index is measured

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Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.