Brandwave

How popular isJohn Deere in search?

In September 2026, there were an estimated 1M branded searches for John Deere worldwide which held steady over the last 12 months. John Deere holds 6.3% estimated Share of Search among push mower brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Honda73.9%
  2. Milwaukee11.5%
  3. Husqvarna7%
  4. John Deere6.3%
  5. Toro0.77%
  6. Greenworks0.57%
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Where does John Deere compete?

John Deere is ranked in 22 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Push mower brands4th of 66.3%Shown below
Riding lawn mower brands3rd of 76.5%Show ranking
Walk behind mower brands3rd of 57.1%Show ranking
Lawn mower blade brands3rd of 627.4%Show ranking
Tractor brands1st of 732.8%Show ranking
Potato harvester brands1st of 536.2%Show ranking
Compact tractor brands1st of 536.8%Show ranking
Lawn tractor brands2nd of 441.1%Show ranking
Reel mower brands1st of 641.8%Show ranking
Disc harrow brands1st of 448.9%Show ranking
Cylinder mower brands1st of 351.4%Show ranking
Farm machinery brands1st of 653%Show ranking
Farm tractors brands1st of 457.2%Show ranking
Farm equipment brands1st of 465.9%Show ranking
Zero turn mowers brands1st of 466.7%Show ranking
Wood chipper brands1st of 567.6%Show ranking
Skid steer brands1st of 670%Show ranking
Forestry mulcher brands1st of 472.4%Show ranking
Brush hog brands1st of 372.6%Show ranking
Tree spade attachment brands1st of 372.6%Show ranking
Precision agriculture platforms1st of 582.9%Show ranking
Agtech1st of 685.2%Show ranking

Which push mower brands compete with John Deere?

John Deere against push mower brands worldwide, by month

Share of Search by month for Honda, Milwaukee, Husqvarna, John Deere. The figures are in the table below the chart.

View monthly share of search table
MonthHondaMilwaukeeHusqvarnaJohn DeereToroGreenworks
Oct 202572.7%13%7.6%5.8%0.48%0.43%
Nov 202572.6%13.8%6.5%6.2%0.37%0.46%
Dec 202573.4%14.1%5.4%6.3%0.28%0.47%
Jan 202675.9%11%6.3%6%0.34%0.45%
Feb 202674.6%11.6%6.7%6.3%0.4%0.38%
Mar 202674%10.6%8%5.8%0.98%0.53%
Apr 202672%10.4%9.9%5.7%1.4%0.62%
May 202671.8%10.3%10%5.6%1.4%0.76%
Jun 202672.2%11.1%8.6%6.1%1.1%0.82%
Jul 202673.4%11.4%7.1%6.2%1.1%0.69%
Aug 202673.9%11.3%7%6.2%1.1%0.68%
Sep 202673.9%11.5%7%6.3%0.77%0.57%

  1. 1.Honda

    73.9%

    Held 1st. 11.8M estimated branded searches, -1.8% vs prior month. Share +0.1 points.

  2. 2.Milwaukee

    11.5%

    Held 2nd. 1.8M estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Husqvarna

    7%

    Held 3rd. 1.1M estimated branded searches, -1.9% vs prior month. Share 0 points.

  4. 4.John Deere

    6.3%

    Held 4th. 1M estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Toro

    0.77%

    Held 5th. 122K estimated branded searches, -30.1% vs prior month. Share -0.3 points.

  6. 6.Greenworks

    0.57%

    Held 6th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.1 points.

Compare search popularity between John Deere and its closest rivals

Every comparison with John Deere

How has branded search demand for John Deere changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for John Deere worldwide held steady at 1M.
  • Across the 12 months ending September 2026, John Deere’s estimated Share of Search among push mower brands worldwide held steady, from 5.8% to 6.3%.

How did search popularity change for push mower brands worldwide in September 2026?

  1. Honda’s estimated Share of Search among push mower brands worldwide has gained ground for 3 months in a row, from 72.2% to 73.9% in September 2026.

  2. Husqvarna’s estimated Share of Search among push mower brands worldwide has lost ground for 3 months in a row, from 8.6% to 7% in September 2026.

  3. Estimated monthly branded searches for Toro worldwide rose 47.5% over 12 measured months, from 83K to 122K in September 2026.

  4. Estimated monthly branded searches for Greenworks worldwide rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.

  5. Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.

How is John Deere measured?

Brandwave collects information about searches that people make online using John Deere’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • john deere

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How the Brand Demand Index is measured

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