Brandwave

How popular isGoogle in search?

In September 2026, there were an estimated 460M branded searches for Google worldwide which held steady over the last 12 months. Google holds 42.4% estimated Share of Search among privacy Policy Generator brands worldwide and is ranked 2nd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Facebook57.1%
  2. Google42.4%
  3. Wix0.26%
  4. Squarespace0.14%
  5. WordPress0.12%
  6. WooCommerce0.02%
  7. Simple<0.01%
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Which privacy Policy Generator brands compete with Google?

Google against privacy Policy Generator brands worldwide, by month

Share of Search by month for Facebook, Google. The figures are in the table below the chart.

View monthly share of search table
MonthFacebookGoogleWixSquarespaceWordPressWooCommerceSimple
Oct 202557%42.4%0.32%0.14%0.21%0.02%<0.01%
Nov 202557%42.4%0.32%0.11%0.17%0.02%<0.01%
Dec 202557.5%42%0.26%0.11%0.17%0.02%<0.01%
Jan 202657.4%41.9%0.32%0.14%0.17%0.02%<0.01%
Feb 202661.3%38%0.34%0.15%0.19%0.01%<0.01%
Mar 202657%42.4%0.32%0.17%0.17%0.02%<0.01%
Apr 202657%42.4%0.32%0.14%0.17%0.01%<0.01%
May 202657.4%41.9%0.32%0.14%0.14%0.01%<0.01%
Jun 202657.8%41.6%0.26%0.14%0.14%0.02%<0.01%
Jul 202658.2%41.3%0.26%0.14%0.12%0.01%<0.01%
Aug 202657.9%41.6%0.26%0.11%0.12%0.02%<0.01%
Sep 202657.1%42.4%0.26%0.14%0.12%0.02%<0.01%

  1. 1.Facebook

    57.1%

    Held 1st. 618M estimated branded searches, 0% vs prior month. Share -0.8 points.

  2. 2.Google

    42.4%

    Held 2nd. 460M estimated branded searches, +3.4% vs prior month. Share +0.8 points.

  3. 3.Wix

    0.26%

    Held 3rd. 2.8M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Squarespace

    0.14%

    Moved from 5th to 4th. 1.5M estimated branded searches, +23% vs prior month. Share 0 points.

  5. 5.WordPress

    0.12%

    Moved from 4th to 5th. 1.3M estimated branded searches, -0.71% vs prior month. Share 0 points.

  6. 6.WooCommerce

    0.02%

    Held 6th. 169K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Simple

    <0.01%

    Held 7th. 1.6K estimated branded searches, +60% vs prior month. Share 0 points.

Compare search popularity between Google and its closest rivals

Every comparison with Google

How has branded search demand for Google changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Google worldwide held steady at 460M.
  • Across the 12 months ending September 2026, Google’s estimated Share of Search among privacy Policy Generator brands worldwide peaked at 42.4% in September 2026 and was lowest at 38% in February 2026.

How did search popularity change for privacy Policy Generator brands worldwide in September 2026?

  1. In September 2026, Google gained estimated Share of Search among privacy Policy Generator brands worldwide, from 41.6% to 42.4%.

  2. In September 2026, Facebook lost estimated Share of Search among privacy Policy Generator brands worldwide, from 57.9% to 57.1%.

  3. In September 2026, Squarespace rose from 5th to 4th among privacy Policy Generator brands worldwide.

  4. In September 2026, WordPress fell from 4th to 5th among privacy Policy Generator brands worldwide.

  5. Estimated monthly branded searches for Simple worldwide rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026.

  6. Estimated monthly branded searches for WooCommerce worldwide fell 33.3% over 12 measured months, from 253K to 169K in September 2026.

Where does Google compete?

Google is ranked in 48 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Rank Tracker brands2nd of 622.7%Show ranking
Adblocker brands2nd of 424.1%Show ranking
Collage Maker brands3rd of 429%Show ranking
Privacy Policy Generator brands2nd of 742.4%Shown above
Streaming device brands1st of 552%Show ranking
Smart speaker brands1st of 652.5%Show ranking
Wheel Spinner brands1st of 381.6%Show ranking
Lead Capture brands1st of 786.1%Show ranking
Cheap Flights brands1st of 389.4%Show ranking
Stock photo sites1st of 1591%Show ranking
Smartphone brands1st of 592.2%Show ranking
Fast Charger brands1st of 692.6%Show ranking
Generative AI platforms1st of 597.3%Show ranking
Currency Converter software1st of 597.9%Show ranking
Chromebook Charger brands1st of 698%Show ranking
Web Developers1st of 798.1%Show ranking
Anti Theft brands1st of 798.1%Show ranking
Clock Radio brands1st of 698.3%Show ranking
Seo Services brands1st of 598.6%Show ranking
Sleep Tracker brands1st of 698.7%Show ranking
Ring Doorbell brands1st of 598.8%Show ranking
Ebook reader brands1st of 499%Show ranking
Smoke Detector brands1st of 899.1%Show ranking
Modem Router brands1st of 499.1%Show ranking
Coding Challenge brands1st of 699.2%Show ranking
Smoke alarm brands1st of 899.2%Show ranking
Voice Recorder brands1st of 699.3%Show ranking
Range extender brands1st of 699.4%Show ranking
Doorbell Wireless brands1st of 599.4%Show ranking
Smart Doorbell brands1st of 699.4%Show ranking
Wireless Charger brands1st of 799.4%Show ranking
Light Switch brands1st of 799.4%Show ranking
E-signature software1st of 599.4%Show ranking
Alarm System software1st of 499.4%Show ranking
Doorbell Chime brands1st of 599.5%Show ranking
Buds brands1st of 499.6%Show ranking
Alarm Clock brands1st of 499.6%Show ranking
Split Testing brands1st of 399.7%Show ranking
Web Scraper brands1st of 499.9%Show ranking
Call Recorder brands1st of 499.9%Show ranking
Step Counter brands1st of 499.9%Show ranking
Wi-Fi extender brands1st of 499.9%Show ranking
Wifi Extender brands1st of 499.9%Show ranking
Ats brands1st of 899.9%Show ranking
Mesh Router brands1st of 399.9%Show ranking
Search engines1st of 699.9%Show ranking
Smart Switch brands1st of 3100%Show ranking
Conference Call brands1st of 3100%Show ranking

How is Google measured?

Brandwave collects information about searches that people make online using Google’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • google
  • google docs

How the Brand Demand Index is measured

Do you work for Google? To request corrections or removal please contact us via our support page and we will be happy to assist.

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Is Google your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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