How popular isGoogle in search?

In September 2026, there were an estimated 460M branded searches for Google worldwide which held steady over the last 12 months. Google holds 92.3% estimated Share of Search among smartphone brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Where does Google compete?

Google is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Smartphone brands	1st of 5	92.3%	Shown below
Search engines	1st of 6	100%	Show ranking

Which smartphone brands compete with Google?

Google against smartphone brands worldwide, by month

Month	Google	Apple iPhone	Xiaomi	OPPO	Samsung
Oct 2025	94.5%	2.9%	1.7%	0.84%	0.08%
Nov 2025	94.5%	2.9%	1.7%	0.84%	0.08%
Dec 2025	94.6%	3%	1.7%	0.7%	0.07%
Jan 2026	94.4%	3%	1.7%	0.86%	0.07%
Feb 2026	94%	3.5%	1.6%	0.82%	0.08%
Mar 2026	94.1%	3.5%	1.6%	0.69%	0.07%
Apr 2026	94.9%	2.9%	1.3%	0.84%	0.06%
May 2026	94.3%	3.6%	1.4%	0.7%	0.07%
Jun 2026	94.1%	3.6%	1.4%	0.87%	0.07%
Jul 2026	94%	3.7%	1.4%	0.88%	0.07%
Aug 2026	94.1%	3.6%	1.4%	0.87%	0.08%
Sep 2026	92.3%	5.3%	1.6%	0.82%	0.06%

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Google	92.3%	460M	+3.4%	-1.8 points
2, held 2nd	Apple iPhone	5.3%	26.4M	+53.9%	+1.7 points
3, held 3rd	Xiaomi	1.6%	7.8M	+21.2%	+0.2 points
4, held 4th	OPPO	0.82%	4.1M	0%	0 points
5, held 5th	Samsung	0.06%	311K	-18.4%	0 points

1.Google
92.3%
Held 1st. 460M estimated branded searches, +3.4% vs prior month. Share -1.8 points.
2.Apple iPhone
5.3%
Held 2nd. 26.4M estimated branded searches, +53.9% vs prior month. Share +1.7 points.
3.Xiaomi
1.6%
Held 3rd. 7.8M estimated branded searches, +21.2% vs prior month. Share +0.2 points.
4.OPPO
0.82%
Held 4th. 4.1M estimated branded searches, 0% vs prior month. Share 0 points.
5.Samsung
0.06%
Held 5th. 311K estimated branded searches, -18.4% vs prior month. Share 0 points.

Compare search popularity between Google and its closest rivals

Every comparison with Google

9 comparisons

How has branded search demand for Google changed worldwide over the last 12 months?

3 findings

Across the 12 months ending September 2026, estimated monthly branded searches for Google worldwide held steady at 460M.
Across the 12 months ending September 2026, Google’s estimated Share of Search among smartphone brands worldwide decreased from 94.5% to 92.3%.
Across the 12 months ending September 2026, Google’s estimated Share of Search among smartphone brands worldwide peaked at 94.9% in April 2026 and was lowest at 92.3% in September 2026.

How did search popularity change for smartphone brands worldwide in September 2026?

3 changes

In September 2026, Apple iPhone gained estimated Share of Search among smartphone brands worldwide, from 3.6% to 5.3%.
In September 2026, Google lost estimated Share of Search among smartphone brands worldwide, from 94.1% to 92.3%.
Estimated monthly branded searches for Samsung worldwide fell 24.3% over 12 measured months, from 411K to 311K in September 2026.

How is Google measured?

Brandwave collects information about searches that people make online using Google’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms