Brandwave

How popular isGoogle in search?

In September 2026, there were an estimated 460M branded searches for Google worldwide which held steady over the last 12 months. Google holds 99.9% estimated Share of Search among search engines worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Google99.9%
  2. Elastic0.02%
  3. OpenSearch0.01%
  4. Algolia<0.01%
  5. Meilisearch<0.01%
  6. Typesense<0.01%
Google website (opens in a new tab)

Follow Google and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which search engines compete with Google?

Google against search engines worldwide, by month

Share of Search by month for Google. The figures are in the table below the chart.

View monthly share of search table
MonthGoogleElasticOpenSearchAlgoliaMeilisearchTypesense
Oct 202599.9%0.04%0.01%0.01%<0.01%<0.01%
Nov 202599.9%0.03%0.01%0.01%<0.01%<0.01%
Dec 202599.9%0.03%0.01%<0.01%<0.01%<0.01%
Jan 202699.9%0.03%0.01%0.01%<0.01%<0.01%
Feb 202699.9%0.04%0.02%0.01%<0.01%<0.01%
Mar 202699.9%0.03%0.01%0.01%<0.01%<0.01%
Apr 202699.9%0.03%0.01%0.01%<0.01%<0.01%
May 202699.9%0.03%0.01%<0.01%<0.01%<0.01%
Jun 202699.9%0.02%0.01%<0.01%<0.01%<0.01%
Jul 202699.9%0.02%0.01%<0.01%<0.01%<0.01%
Aug 2026100%0.02%0.01%<0.01%<0.01%<0.01%
Sep 202699.9%0.02%0.01%<0.01%<0.01%<0.01%

  1. 1.Google

    99.9%

    Held 1st. 460M estimated branded searches, +3.4% vs prior month. Share 0 points.

  2. 2.Elastic

    0.02%

    Held 2nd. 105K estimated branded searches, +5.2% vs prior month. Share 0 points.

  3. 3.OpenSearch

    0.01%

    Held 3rd. 60.5K estimated branded searches, +22.2% vs prior month. Share 0 points.

  4. 4.Algolia

    <0.01%

    Held 4th. 42.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Meilisearch

    <0.01%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Typesense

    <0.01%

    Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Google and its closest rivals

Every comparison with Google

How has branded search demand for Google changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Google worldwide held steady at 460M.
  • Across the 12 months ending September 2026, Google’s estimated Share of Search among search engines worldwide held steady at 99.9%.

How did search popularity change for search engines worldwide in September 2026?

  1. Estimated monthly branded searches for Elastic worldwide fell 41.3% over 12 measured months, from 178K to 105K in September 2026.

  2. Estimated monthly branded searches for Meilisearch worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.

  3. Estimated monthly branded searches for Typesense worldwide fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.

  4. Estimated monthly branded searches for Algolia worldwide fell 20.4% over 12 measured months, from 53.9K to 42.9K in September 2026.

Where does Google compete?

Google is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Smartphone brands1st of 592.2%Show ranking
Search engines1st of 699.9%Shown above

How is Google measured?

Brandwave collects information about searches that people make online using Google’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • google
  • google docs

How the Brand Demand Index is measured

Do you work for Google? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

Is Google your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free