Google vs Perplexity:Which is searched more?
In September 2026, Google had more branded searches than Perplexity among search engines worldwide. Google had about 459.5 million branded searches, while Perplexity had 13.4 million. Google made up 81.9% of all search engine searches we track, and Perplexity accounted for 2.4%. These are worldwide searches for English-language branded terms.
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Is Google or Perplexity more popular in search?
Compare the engines teams build site search on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Google, Perplexity. The figures are in the table below the chart.
View monthly share of searches table
| Month | DuckDuckGo | Bing | Perplexity | Brave Search | Yahoo | Ecosia | OpenSearch | Algolia | Meilisearch | Solr | Typesense | Elastic | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 80.6% | 9.8% | 2.4% | 6.5% | 0.48% | 0.18% | 0.08% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Nov 2025 | 83.2% | 8.2% | 2.5% | 5.3% | 0.5% | 0.18% | 0.08% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Dec 2025 | 84.3% | 8.5% | 2.5% | 3.9% | 0.51% | 0.19% | 0.08% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Jan 2026 | 84.6% | 8.5% | 2.5% | 3.4% | 0.51% | 0.19% | 0.19% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Feb 2026 | 82.5% | 9.8% | 2.9% | 3.9% | 0.59% | 0.18% | 0.14% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Mar 2026 | 83.1% | 10.1% | 2.5% | 3.4% | 0.61% | 0.18% | 0.15% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Apr 2026 | 84.7% | 8.4% | 2.5% | 3.5% | 0.62% | 0.18% | 0.12% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| May 2026 | 83.4% | 10.3% | 2.5% | 2.9% | 0.62% | 0.18% | 0.12% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Jun 2026 | 83.6% | 10.5% | 2.6% | 2.4% | 0.63% | 0.19% | 0.13% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Jul 2026 | 83.8% | 10.6% | 2.6% | 2.1% | 0.52% | 0.19% | 0.11% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Aug 2026 | 83.8% | 10.5% | 2.6% | 2.1% | 0.63% | 0.23% | 0.13% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Sep 2026 | 81.9% | 12.1% | 2.4% | 2.4% | 0.73% | 0.27% | 0.18% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
How has the Google and Perplexity comparison changed over the last 12 months?
3 findings
- Google was ahead of Perplexity in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Google’s share of searches among search engines worldwide moved from 80.6% to 81.9%, and its estimated monthly branded searches held steady at 460M.
- Across the 12 months ending September 2026, Perplexity’s share of searches among search engines worldwide moved from 6.5% to 2.4%, and its estimated monthly branded searches moved from 36.8M to 13.4M.
How did search popularity change for search engines worldwide in September 2026?
2 changes
In September 2026, Google lost share of searches among search engines worldwide, from 83.8% to 81.9%.
Estimated monthly branded searches for Perplexity worldwide fell 63.6% over 12 measured months, from 36.8M to 13.4M in September 2026.
How are branded searches counted?
16 search terms
Brandwave collects information about searches that people make online using Google’s and Perplexity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Google
2 branded search terms
- google docs
Perplexity
14 branded search terms
- comet perplexity
- perplexity
- perplexity ai
- perplexity ai app
- perplexity ai search
- perplexity app
- perplexity comet
- perplexity finance
- perplexity ia
- perplexity labs
- perplexity max
- perplexity pro
- perplexity search
- perplexity.ai
Other head-to-heads among search engines
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