Brandwave

Light Switch brands:Which are searched most?

In September 2026, Google was the most searched among light Switch brands worldwide, with an estimated 460M branded searches and 99.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Google99.4%
  2. Smart0.4%
  3. Philips Hue0.08%
  4. Kinetic0.05%
  5. Kasa0.04%
  6. Motion<0.01%
  7. Remote<0.01%

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Share of SearchLeaderboard

Compare the light switch brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among light Switch brands worldwide, by month

Share of Search by month for Google. The figures are in the table below the chart.

View monthly share of search table
MonthGoogleSmartPhilips HueKineticKasaMotionRemote
Oct 202599.4%0.4%0.12%0.05%0.04%<0.01%<0.01%
Nov 202599.3%0.4%0.18%0.05%0.04%<0.01%<0.01%
Dec 202599.4%0.4%0.12%0.05%0.04%<0.01%<0.01%
Jan 202699.4%0.4%0.12%0.05%0.05%<0.01%<0.01%
Feb 202699.3%0.47%0.1%0.06%0.05%<0.01%<0.01%
Mar 202699.4%0.4%0.08%0.05%0.04%<0.01%<0.01%
Apr 202699.4%0.4%0.07%0.05%0.04%<0.01%<0.01%
May 202699.4%0.4%0.07%0.05%0.04%<0.01%<0.01%
Jun 202699.4%0.41%0.07%0.06%0.03%<0.01%<0.01%
Jul 202699.5%0.34%0.07%0.05%0.04%<0.01%<0.01%
Aug 202699.4%0.41%0.07%0.06%0.04%<0.01%<0.01%
Sep 202699.4%0.4%0.08%0.05%0.04%<0.01%<0.01%

This month’s ranking, September 2026

  1. 1.Google

    99.4%

    Held 1st. 460M estimated branded searches, +3.4% vs prior month. Share 0 points.

  2. 2.Smart

    0.4%

    Held 2nd. 1.8M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Philips Hue

    0.08%

    Held 3rd. 368K estimated branded searches, +22.3% vs prior month. Share 0 points.

  4. 4.Kinetic

    0.05%

    Held 4th. 248K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Kasa

    0.04%

    Held 5th. 173K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Motion

    <0.01%

    Held 6th. 15.8K estimated branded searches, -3.7% vs prior month. Share 0 points.

  7. 7.Remote

    <0.01%

    Held 7th. 3.2K estimated branded searches, +0.96% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among light Switch brands worldwide?

In September 2026, Google was the most searched among light Switch brands worldwide, with an estimated 460M branded searches and 99.4% estimated Share of Search within this set. Smart is in 2nd place, 99 percentage points behind at 0.4% Share of Search.

Global light Switch brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Google99.4%99.5%Jul 202699.3%Feb 20261st
Smart0.4%0.47%Feb 20260.34%Jul 20262nd
Philips Hue0.12% → 0.08%0.18%Nov 20250.07%Apr 20263rd
Kinetic0.05%0.06%Feb 20260.05%Jul 20264th
Kasa0.04%0.05%Jan 20260.03%Jun 20265th
Motion<0.01%<0.01%Jan 2026<0.01%Sep 20266th
Remote<0.01%<0.01%Jun 2026<0.01%Dec 20257th

Each finding as a sentence

  • Across the 12 months ending September 2026, Google, Smart, Philips Hue, Kinetic, Kasa, Motion and Remote held steady: their estimated Share of Search among light Switch brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for light Switch brands worldwide in September 2026?

  1. Estimated monthly branded searches for Remote worldwide rose 14.4% over 12 measured months, from 2.8K to 3.2K in September 2026.

  2. Estimated monthly branded searches for Philips Hue worldwide fell 33.1% over 12 measured months, from 550K to 368K in September 2026.

  3. Estimated monthly branded searches for Motion worldwide fell 31.1% over 12 measured months, from 22.9K to 15.8K in September 2026.

How the Brand Demand Index is measured

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