Brandwave

How popular isKasa in search?

In September 2026, there were an estimated 173K branded searches for Kasa worldwide which held steady over the last 12 months. Kasa holds 31.2% estimated Share of Search among smart bulb brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Philips Hue66.2%
  2. Kasa31.2%
  3. WiZ2.4%
  4. TP-Link0.18%
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Where does Kasa compete?

Kasa is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Smart bulb brands2nd of 431.2%Shown below
Smart plug brands1st of 568.5%Show ranking

Which smart bulb brands compete with Kasa?

Kasa against smart bulb brands worldwide, by month

Share of Search by month for Philips Hue, Kasa, WiZ. The figures are in the table below the chart.

View monthly share of search table
MonthPhilips HueKasaWiZTP-Link
Oct 202573.9%23.8%2.1%0.22%
Nov 202579.7%18.6%1.6%0.15%
Dec 202571.9%25.9%2%0.21%
Jan 202670%27.9%1.9%0.2%
Feb 202665.7%32.1%2%0.18%
Mar 202665.5%32%2.2%0.23%
Apr 202661.5%36.2%2.1%0.2%
May 202661.7%35.8%2.3%0.2%
Jun 202665.7%31.6%2.4%0.22%
Jul 202661.9%35.6%2.3%0.21%
Aug 202661.6%35.4%2.8%0.2%
Sep 202666.2%31.2%2.4%0.18%

  1. 1.Philips Hue

    66.2%

    Held 1st. 368K estimated branded searches, +22.3% vs prior month. Share +4.6 points.

  2. 2.Kasa

    31.2%

    Held 2nd. 173K estimated branded searches, 0% vs prior month. Share -4.3 points.

  3. 3.WiZ

    2.4%

    Held 3rd. 13.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.TP-Link

    0.18%

    Held 4th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Kasa and its closest rivals

Every comparison with Kasa

How has branded search demand for Kasa changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Kasa worldwide held steady, from 177K to 173K.
  • Across the 12 months ending September 2026, Kasa’s estimated Share of Search among smart bulb brands worldwide increased from 23.8% to 31.2%.
  • Across the 12 months ending September 2026, Kasa’s estimated Share of Search among smart bulb brands worldwide peaked at 36.2% in April 2026 and was lowest at 18.6% in November 2025.

How did search popularity change for smart bulb brands worldwide in September 2026?

  1. In September 2026, Philips Hue gained estimated Share of Search among smart bulb brands worldwide, from 61.6% to 66.2%.

  2. In September 2026, Kasa lost estimated Share of Search among smart bulb brands worldwide, from 35.4% to 31.2%.

  3. Estimated monthly branded searches for TP-Link worldwide fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026.

  4. Estimated monthly branded searches for WiZ worldwide fell 11.8% over 12 measured months, from 15.3K to 13.5K in September 2026.

How is Kasa measured?

Brandwave collects information about searches that people make online using Kasa’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • kasa
  • kasa smart plug

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How the Brand Demand Index is measured

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