Brandwave

How popular isKasa in search?

In September 2026, there were an estimated 173K branded searches for Kasa worldwide which held steady over the last 12 months. Kasa holds 5.5% estimated Share of Search among smart plug brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. TP-Link61.2%
  2. Eufy31%
  3. Kasa5.5%
  4. Wemo1.7%
  5. Meross0.67%
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Where does Kasa compete?

Kasa is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Smart plug brands3rd of 55.5%Shown below
Smart bulb brands3rd of 47%Show ranking

Which smart plug brands compete with Kasa?

Kasa against smart plug brands worldwide, by month

Share of Search by month for TP-Link, Eufy, Kasa. The figures are in the table below the chart.

View monthly share of search table
MonthTP-LinkEufyKasaWemoMeross
Oct 202564.7%27.8%5%1.5%1.1%
Nov 202560.3%32.3%5%1.2%1.2%
Dec 202562.3%29.9%5.3%1.3%1.1%
Jan 202664.2%27.4%6.1%1.3%1%
Feb 202663.8%27.1%6%2.2%0.86%
Mar 202662.1%29.8%5.6%1.7%0.81%
Apr 202663.9%27.8%5.8%1.7%0.82%
May 202662.3%29.8%5.5%1.7%0.79%
Jun 202662.4%31%4.6%1.4%0.66%
Jul 202663.9%28.5%5.6%1.4%0.68%
Aug 202661.1%31.3%5.3%1.6%0.64%
Sep 202661.2%31%5.5%1.7%0.67%

  1. 1.TP-Link

    61.2%

    Held 1st. 1.9M estimated branded searches, -4% vs prior month. Share +0.1 points.

  2. 2.Eufy

    31%

    Held 2nd. 968K estimated branded searches, -5.3% vs prior month. Share -0.4 points.

  3. 3.Kasa

    5.5%

    Held 3rd. 173K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Wemo

    1.7%

    Held 4th. 52.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Meross

    0.67%

    Held 5th. 21K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Kasa and its closest rivals

Every comparison with Kasa

How has branded search demand for Kasa changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Kasa worldwide held steady, from 177K to 173K.
  • Across the 12 months ending September 2026, Kasa’s estimated Share of Search among smart plug brands worldwide increased from 5% to 5.5%.
  • Across the 12 months ending September 2026, Kasa’s estimated Share of Search among smart plug brands worldwide peaked at 6.1% in January 2026 and was lowest at 4.6% in June 2026.

How did search popularity change for smart plug brands worldwide in September 2026?

  1. Estimated monthly branded searches for Meross worldwide fell 45.5% over 12 measured months, from 38.5K to 21K in September 2026.

  2. Estimated monthly branded searches for TP-Link worldwide fell 17.2% over 12 measured months, from 2.3M to 1.9M in September 2026.

How is Kasa measured?

Brandwave collects information about searches that people make online using Kasa’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • kasa
  • kasa smart plug

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How the Brand Demand Index is measured

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