Brandwave

How popular isWordPress in search?

In September 2026, there were an estimated 1.3M branded searches for WordPress worldwide which is down 44.4% over the last 12 months. WordPress holds 0.12% estimated Share of Search among privacy Policy Generator brands worldwide and is ranked 5th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Facebook57.1%
  2. Google42.4%
  3. Wix0.26%
  4. Squarespace0.14%
  5. WordPress0.12%
  6. WooCommerce0.02%
  7. Simple<0.01%
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Which privacy Policy Generator brands compete with WordPress?

WordPress against privacy Policy Generator brands worldwide, by month

Share of Search by month for Facebook, Google, WordPress. The figures are in the table below the chart.

View monthly share of search table
MonthFacebookGoogleWixSquarespaceWordPressWooCommerceSimple
Oct 202557%42.4%0.32%0.14%0.21%0.02%<0.01%
Nov 202557%42.4%0.32%0.11%0.17%0.02%<0.01%
Dec 202557.5%42%0.26%0.11%0.17%0.02%<0.01%
Jan 202657.4%41.9%0.32%0.14%0.17%0.02%<0.01%
Feb 202661.3%38%0.34%0.15%0.19%0.01%<0.01%
Mar 202657%42.4%0.32%0.17%0.17%0.02%<0.01%
Apr 202657%42.4%0.32%0.14%0.17%0.01%<0.01%
May 202657.4%41.9%0.32%0.14%0.14%0.01%<0.01%
Jun 202657.8%41.6%0.26%0.14%0.14%0.02%<0.01%
Jul 202658.2%41.3%0.26%0.14%0.12%0.01%<0.01%
Aug 202657.9%41.6%0.26%0.11%0.12%0.02%<0.01%
Sep 202657.1%42.4%0.26%0.14%0.12%0.02%<0.01%

  1. 1.Facebook

    57.1%

    Held 1st. 618M estimated branded searches, 0% vs prior month. Share -0.8 points.

  2. 2.Google

    42.4%

    Held 2nd. 460M estimated branded searches, +3.4% vs prior month. Share +0.8 points.

  3. 3.Wix

    0.26%

    Held 3rd. 2.8M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Squarespace

    0.14%

    Moved from 5th to 4th. 1.5M estimated branded searches, +23% vs prior month. Share 0 points.

  5. 5.WordPress

    0.12%

    Moved from 4th to 5th. 1.3M estimated branded searches, -0.71% vs prior month. Share 0 points.

  6. 6.WooCommerce

    0.02%

    Held 6th. 169K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Simple

    <0.01%

    Held 7th. 1.6K estimated branded searches, +60% vs prior month. Share 0 points.

Compare search popularity between WordPress and its closest rivals

Every comparison with WordPress

How has branded search demand for WordPress changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for WordPress worldwide fell from 2.3M to 1.3M.
  • Across the 12 months ending September 2026, WordPress fell from 4th to 5th among privacy Policy Generator brands worldwide.

How did search popularity change for privacy Policy Generator brands worldwide in September 2026?

  1. In September 2026, Google gained estimated Share of Search among privacy Policy Generator brands worldwide, from 41.6% to 42.4%.

  2. In September 2026, Facebook lost estimated Share of Search among privacy Policy Generator brands worldwide, from 57.9% to 57.1%.

  3. In September 2026, Squarespace rose from 5th to 4th among privacy Policy Generator brands worldwide.

  4. In September 2026, WordPress fell from 4th to 5th among privacy Policy Generator brands worldwide.

  5. Estimated monthly branded searches for Simple worldwide rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026.

  6. Estimated monthly branded searches for WooCommerce worldwide fell 33.3% over 12 measured months, from 253K to 169K in September 2026.

Where does WordPress compete?

WordPress is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Privacy Policy Generator brands5th of 70.12%Shown above
Web Developers5th of 70.27%Show ranking
Seo Services brands3rd of 50.27%Show ranking
Split Testing brands2nd of 30.27%Show ranking
Sales Funnel brands3rd of 51.7%Show ranking
Website builders6th of 86.4%Show ranking
Blog hosting platforms4th of 516.1%Show ranking
Visual website building platforms3rd of 1018.4%Show ranking
Firewall brands1st of 547.7%Show ranking
Content management systems1st of 586.3%Show ranking
CMS platforms1st of 687.9%Show ranking

How is WordPress measured?

Brandwave collects information about searches that people make online using WordPress’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • wordpress
  • wordpress cms

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How the Brand Demand Index is measured

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Is WordPress your brand?

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