Brandwave

How popular isWordPress in search?

In September 2026, there were an estimated 1.3M branded searches for WordPress worldwide which is down 44.4% over the last 12 months. WordPress holds 6.6% estimated Share of Search among website builders worldwide and is ranked 6th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Shopify26.3%
  2. GoDaddy22.2%
  3. Hostinger19.5%
  4. Wix14.8%
  5. Squarespace7.9%
  6. WordPress6.6%
  7. Webflow2.4%
  8. Framer0.36%
WordPress website (opens in a new tab)

Follow WordPress and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Where does WordPress compete?

WordPress is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Website builders6th of 86.6%Shown below
Blog hosting platforms4th of 516.1%Show ranking
Visual website building platforms3rd of 1020.2%Show ranking
Content management systems1st of 586.3%Show ranking
CMS platforms1st of 687.9%Show ranking

Which website builders compete with WordPress?

WordPress against website builders worldwide, by month

Share of Search by month for Shopify, GoDaddy, Hostinger, Wix, Squarespace, WordPress, Webflow. The figures are in the table below the chart.

View monthly share of search table
MonthShopifyGoDaddyHostingerWixSquarespaceWordPressWebflowFramer
Oct 202524.6%17.9%19.2%17%7.4%11.1%2.3%0.48%
Nov 202525.6%18.4%19.9%17.6%6.2%9.5%2.4%0.49%
Dec 202526.4%19%20.6%14.9%6.4%9.8%2.5%0.49%
Jan 202623.5%20.3%21.2%16.1%7%8.7%2.7%0.46%
Feb 202625.3%18.2%19.2%17.4%7.6%9.5%2.4%0.5%
Mar 202623.2%20%21%16%8.4%8.7%2.2%0.48%
Apr 202624.7%17.4%21.8%16.9%7.3%9.2%2.3%0.44%
May 202625.2%17.8%22.3%17.2%7.5%7.7%1.9%0.45%
Jun 202627%19%19.9%15.2%8%8.3%2.1%0.43%
Jul 202627.6%19.3%20.4%15.4%8.2%6.9%1.7%0.43%
Aug 202628.1%19.5%20.8%15.7%6.8%7.1%1.7%0.39%
Sep 202626.3%22.2%19.5%14.8%7.9%6.6%2.4%0.36%

  1. 1.Shopify

    26.3%

    Held 1st. 5M estimated branded searches, -0.24% vs prior month. Share -1.8 points.

  2. 2.GoDaddy

    22.2%

    Moved from 3rd to 2nd. 4.2M estimated branded searches, +21.2% vs prior month. Share +2.7 points.

  3. 3.Hostinger

    19.5%

    Moved from 2nd to 3rd. 3.7M estimated branded searches, 0% vs prior month. Share -1.3 points.

  4. 4.Wix

    14.8%

    Held 4th. 2.8M estimated branded searches, 0% vs prior month. Share -0.9 points.

  5. 5.Squarespace

    7.9%

    Moved from 6th to 5th. 1.5M estimated branded searches, +23% vs prior month. Share +1.1 points.

  6. 6.WordPress

    6.6%

    Moved from 5th to 6th. 1.3M estimated branded searches, -0.71% vs prior month. Share -0.5 points.

  7. 7.Webflow

    2.4%

    Held 7th. 461K estimated branded searches, +48.1% vs prior month. Share +0.7 points.

  8. 8.Framer

    0.36%

    Held 8th. 69.4K estimated branded searches, +0.43% vs prior month. Share 0 points.

Compare search popularity between WordPress and its closest rivals

Every comparison with WordPress

How has branded search demand for WordPress changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for WordPress worldwide fell from 2.3M to 1.3M.
  • Across the 12 months ending September 2026, WordPress’ estimated Share of Search among website builders worldwide decreased from 11.1% to 6.6%.
  • Across the 12 months ending September 2026, WordPress fell from 5th to 6th among website builders worldwide.

How did search popularity change for website builders worldwide in September 2026?

  1. In September 2026, GoDaddy overtook Hostinger to rank 2nd among website builders worldwide, with 22.2% estimated Share of Search.

  2. In September 2026, Squarespace overtook WordPress to rank 5th among website builders worldwide, with 7.9% estimated Share of Search.

  3. In September 2026, Webflow gained estimated Share of Search among website builders worldwide, from 1.7% to 2.4%.

  4. In September 2026, Shopify lost estimated Share of Search among website builders worldwide, from 28.1% to 26.3%.

  5. In September 2026, Hostinger lost estimated Share of Search among website builders worldwide, from 20.8% to 19.5%.

  6. In September 2026, Wix lost estimated Share of Search among website builders worldwide, from 15.7% to 14.8%.

How is WordPress measured?

Brandwave collects information about searches that people make online using WordPress’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • wordpress
  • wordpress cms

Do you work for WordPress? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is WordPress your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free