Brandwave

How popular isWordPress in search?

In August 2026, there were an estimated 1.4M branded searches for WordPress worldwide which is down 41.8% over the last 11 months. WordPress holds 93.6% estimated Share of Search among CMS platforms worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. WordPress93.6%
  2. Drupal3.3%
  3. Joomla2.7%
  4. Umbraco0.2%
  5. Sitecore0.09%
  6. TYPO30.07%
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Which CMS platforms compete with WordPress?

WordPress against CMS platforms worldwide, by month

Share of Search by month for WordPress, Drupal, Joomla. The figures are in the table below the chart.

View monthly share of search table
MonthWordPressDrupalJoomlaUmbracoSitecoreTYPO3
Oct 202593.3%3.5%2.9%0.17%0.07%0.06%
Nov 202593.3%3.5%2.9%0.17%0.08%0.08%
Dec 202593.9%2.9%2.9%0.14%0.08%0.06%
Jan 202693.4%3.5%2.8%0.17%0.09%0.09%
Feb 202693.4%3.5%2.8%0.17%0.09%0.07%
Mar 202692.8%3.4%3.4%0.2%0.09%0.09%
Apr 202694%2.8%2.8%0.17%0.09%0.08%
May 202692.7%4.2%2.8%0.2%0.09%0.07%
Jun 202692.8%3.4%3.4%0.2%0.09%0.07%
Jul 202692.2%4%3.3%0.24%0.11%0.07%
Aug 202693.6%3.3%2.7%0.2%0.09%0.07%
Sep 2026——————

  1. 1.WordPress

    93.6%

    Held 1st. 1.4M estimated branded searches, +0.65% vs prior month. Share +1.4 points.

  2. 2.Drupal

    3.3%

    Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  3. 3.Joomla

    2.7%

    Held 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  4. 4.Umbraco

    0.2%

    Held 4th. 2.9K estimated branded searches, -19.4% vs prior month. Share 0 points.

  5. 5.Sitecore

    0.09%

    Held 5th. 1.3K estimated branded searches, -18.8% vs prior month. Share 0 points.

  6. 6.TYPO3

    0.07%

    Held 6th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between WordPress and its closest rivals

How has branded search demand for WordPress changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for WordPress worldwide fell from 2.4M to 1.4M.
  • Across the 11 months ending August 2026, WordPress’ estimated Share of Search among CMS platforms worldwide peaked at 94% in April 2026 and was lowest at 92.2% in July 2026.

How did search popularity change for CMS platforms worldwide in August 2026?

  1. In August 2026, WordPress gained estimated Share of Search among CMS platforms worldwide, from 92.2% to 93.6%.

  2. In August 2026, Drupal lost estimated Share of Search among CMS platforms worldwide, from 4% to 3.3%.

  3. In August 2026, Joomla lost estimated Share of Search among CMS platforms worldwide, from 3.3% to 2.7%.

  4. Estimated monthly branded searches for TYPO3 worldwide fell 37.5% over 11 measured months, from 1.6K to 1K in August 2026.

  5. Estimated monthly branded searches for Umbraco worldwide fell 34.1% over 11 measured months, from 4.4K to 2.9K in August 2026.

  6. Estimated monthly branded searches for Sitecore worldwide fell 31.6% over 11 measured months, from 1.9K to 1.3K in August 2026.

Where does WordPress compete?

WordPress is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Website builders3rd of 512.3%Show ranking
Visual website building platforms2nd of 1020.3%Show ranking
Blog hosting platforms2nd of 523.8%Show ranking
Content management systems1st of 589.6%Show ranking
CMS platforms1st of 693.6%Shown above

How is WordPress measured?

Brandwave collects information about searches that people make online using WordPress’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • wordpress
  • wordpress cms
  • wordpress org
  • wordpress website builder
  • wordpress.com

Do you work for WordPress? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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