Brandwave

How popular isWooCommerce in search?

In September 2026, there were an estimated 169K branded searches for WooCommerce worldwide which is down 33.3% over the last 12 months. WooCommerce holds 1.7% estimated Share of Search among ecommerce platforms worldwide and is ranked 4th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Shopify52%
  2. Wix29.2%
  3. Squarespace15.6%
  4. WooCommerce1.7%
  5. Magento0.71%
  6. Ecwid0.42%
  7. BigCommerce0.35%
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Where does WooCommerce compete?

WooCommerce is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Ecommerce platforms4th of 71.7%Shown below
Ecommerce store platforms2nd of 103.1%Show ranking

Which ecommerce platforms compete with WooCommerce?

WooCommerce against ecommerce platforms worldwide, by month

Share of Search by month for Shopify, Wix, Squarespace, WooCommerce. The figures are in the table below the chart.

View monthly share of search table
MonthShopifyWixSquarespaceWooCommerceMagentoEcwidBigCommerce
Oct 202548%33.2%14.4%2.4%0.84%0.58%0.58%
Nov 202549.8%34.2%12.1%2.1%0.71%0.6%0.49%
Dec 202553%30%12.9%2.2%0.75%0.64%0.53%
Jan 202648.5%33.2%14.5%2%0.72%0.59%0.48%
Feb 202648.9%33.6%14.6%1.4%0.7%0.49%0.33%
Mar 202647.2%32.5%17.2%1.6%0.82%0.47%0.31%
Apr 202649%33.5%14.6%1.4%0.68%0.48%0.33%
May 202649.1%33.5%14.6%1.4%0.69%0.4%0.27%
Jun 202651.9%29.1%15.4%2.1%0.59%0.42%0.42%
Jul 202652.3%29.3%15.6%1.4%0.59%0.42%0.35%
Aug 202653.6%30%13%1.8%0.72%0.43%0.36%
Sep 202652%29.2%15.6%1.7%0.71%0.42%0.35%

  1. 1.Shopify

    52%

    Held 1st. 5M estimated branded searches, -0.24% vs prior month. Share -1.6 points.

  2. 2.Wix

    29.2%

    Held 2nd. 2.8M estimated branded searches, 0% vs prior month. Share -0.8 points.

  3. 3.Squarespace

    15.6%

    Held 3rd. 1.5M estimated branded searches, +23% vs prior month. Share +2.5 points.

  4. 4.WooCommerce

    1.7%

    Held 4th. 169K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Magento

    0.71%

    Held 5th. 68.5K estimated branded searches, +1% vs prior month. Share 0 points.

  6. 6.Ecwid

    0.42%

    Held 6th. 40.7K estimated branded searches, -0.22% vs prior month. Share 0 points.

  7. 7.BigCommerce

    0.35%

    Held 7th. 33.3K estimated branded searches, -0.27% vs prior month. Share 0 points.

Compare search popularity between WooCommerce and its closest rivals

Every comparison with WooCommerce

How has branded search demand for WooCommerce changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for WooCommerce worldwide fell from 253K to 169K.
  • Across the 12 months ending September 2026, WooCommerce’s estimated Share of Search among ecommerce platforms worldwide decreased from 2.4% to 1.7%.
  • Across the 12 months ending September 2026, WooCommerce’s estimated Share of Search among ecommerce platforms worldwide peaked at 2.4% in October 2025 and was lowest at 1.4% in April 2026.

How did search popularity change for ecommerce platforms worldwide in September 2026?

  1. In September 2026, Squarespace gained estimated Share of Search among ecommerce platforms worldwide, from 13% to 15.6%.

  2. In September 2026, Shopify lost estimated Share of Search among ecommerce platforms worldwide, from 53.6% to 52%.

  3. In September 2026, Wix lost estimated Share of Search among ecommerce platforms worldwide, from 30% to 29.2%.

  4. Estimated monthly branded searches for BigCommerce worldwide fell 45.4% over 12 measured months, from 60.9K to 33.3K in September 2026.

  5. Estimated monthly branded searches for WooCommerce worldwide fell 33.3% over 12 measured months, from 253K to 169K in September 2026.

  6. Estimated monthly branded searches for Ecwid worldwide fell 33% over 12 measured months, from 60.7K to 40.7K in September 2026.

How is WooCommerce measured?

Brandwave collects information about searches that people make online using WooCommerce’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • woo commerce
  • woocommerce
  • woocommerce wordpress

Do you work for WooCommerce? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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