Brandwave

Rank tracker brands:Which are searched most?

In September 2026, Ahrefs was the most searched among rank tracker brands worldwide, with an estimated 351K branded searches and 76.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Ahrefs76.1%
  2. Moz23.9%
  3. Nightwatch0.07%

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Share of SearchLeaderboard

Compare the rank tracker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among rank tracker brands worldwide, by month

Share of Search by month for Ahrefs, Moz. The figures are in the table below the chart.

View monthly share of search table
MonthAhrefsMozNightwatch
Oct 202578.4%21.2%0.41%
Nov 202574.8%24.7%0.48%
Dec 202567.1%32.5%0.41%
Jan 202675.4%24.4%0.25%
Feb 202679%20.8%0.14%
Mar 202679.5%20.4%0.15%
Apr 202677.9%22%0.08%
May 202677.9%22%0.07%
Jun 202675.2%24.7%0.06%
Jul 202678.8%21.2%0.07%
Aug 202674.3%25.6%0.07%
Sep 202676.1%23.9%0.07%

This month’s ranking, September 2026

  1. 1.Ahrefs

    76.1%

    Held 1st. 351K estimated branded searches, -10.5% vs prior month. Share +1.8 points.

  2. 2.Moz

    23.9%

    Held 2nd. 110K estimated branded searches, -18.5% vs prior month. Share -1.8 points.

  3. 3.Nightwatch

    0.07%

    Held 3rd. 300 estimated branded searches, -18.9% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among rank tracker brands worldwide?

In September 2026, Ahrefs was the most searched among rank tracker brands worldwide, with an estimated 351K branded searches and 76.1% estimated Share of Search within this set. Moz is in 2nd place, 52.2 percentage points behind at 23.9% Share of Search.

Global rank tracker brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Ahrefs78.4% → 76.1%79.5%Mar 202667.1%Dec 20251st
Moz21.2% → 23.9%32.5%Dec 202520.4%Mar 20262nd
Nightwatch0.41% → 0.07%0.48%Nov 20250.06%Jun 20263rd

Each finding as a sentence

  • Across the 12 months ending September 2026, Ahrefs’ estimated Share of Search among rank tracker brands worldwide decreased from 78.4% to 76.1%.
  • Across the 12 months ending September 2026, Moz’s estimated Share of Search among rank tracker brands worldwide increased from 21.2% to 23.9%.
  • Across the 12 months ending September 2026, Ahrefs’ estimated Share of Search among rank tracker brands worldwide peaked at 79.5% in March 2026 and was lowest at 67.1% in December 2025.
  • Across the 12 months ending September 2026, Moz’s estimated Share of Search among rank tracker brands worldwide peaked at 32.5% in December 2025 and was lowest at 20.4% in March 2026.
  • Across the 12 months ending September 2026, Nightwatch held steady: its estimated Share of Search among rank tracker brands worldwide moved less than 0.5 percentage points.

How did search popularity change for rank tracker brands worldwide in September 2026?

  1. In September 2026, Ahrefs gained estimated Share of Search among rank tracker brands worldwide, from 74.3% to 76.1%.

  2. In September 2026, Moz lost estimated Share of Search among rank tracker brands worldwide, from 25.6% to 23.9%.

  3. Estimated monthly branded searches for Nightwatch worldwide fell 88.5% over 12 measured months, from 2.6K to 300 in September 2026.

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