Brandwave

How popular isNightwatch in search?

In September 2026, there were an estimated 300 branded searches for Nightwatch worldwide which is down 88.5% over the last 12 months. Nightwatch holds 0.07% estimated Share of Search among rank tracker brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Ahrefs76.1%
  2. Moz23.9%
  3. Nightwatch0.07%
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Which rank tracker brands compete with Nightwatch?

Nightwatch against rank tracker brands worldwide, by month

Share of Search by month for Ahrefs, Moz, Nightwatch. The figures are in the table below the chart.

View monthly share of search table
MonthAhrefsMozNightwatch
Oct 202578.4%21.2%0.41%
Nov 202574.8%24.7%0.48%
Dec 202567.1%32.5%0.41%
Jan 202675.4%24.4%0.25%
Feb 202679%20.8%0.14%
Mar 202679.5%20.4%0.15%
Apr 202677.9%22%0.08%
May 202677.9%22%0.07%
Jun 202675.2%24.7%0.06%
Jul 202678.8%21.2%0.07%
Aug 202674.3%25.6%0.07%
Sep 202676.1%23.9%0.07%

  1. 1.Ahrefs

    76.1%

    Held 1st. 351K estimated branded searches, -10.5% vs prior month. Share +1.8 points.

  2. 2.Moz

    23.9%

    Held 2nd. 110K estimated branded searches, -18.5% vs prior month. Share -1.8 points.

  3. 3.Nightwatch

    0.07%

    Held 3rd. 300 estimated branded searches, -18.9% vs prior month. Share 0 points.

Compare search popularity between Nightwatch and its closest rivals

Every comparison with Nightwatch

How has branded search demand for Nightwatch changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Nightwatch worldwide fell from 2.6K to 300.
  • Across the 12 months ending September 2026, Nightwatch’s estimated Share of Search among rank tracker brands worldwide held steady, from 0.41% to 0.07%.

How did search popularity change for rank tracker brands worldwide in September 2026?

  1. In September 2026, Ahrefs gained estimated Share of Search among rank tracker brands worldwide, from 74.3% to 76.1%.

  2. In September 2026, Moz lost estimated Share of Search among rank tracker brands worldwide, from 25.6% to 23.9%.

  3. Estimated monthly branded searches for Nightwatch worldwide fell 88.5% over 12 measured months, from 2.6K to 300 in September 2026.

Where does Nightwatch compete?

Nightwatch is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Rank tracker brands3rd of 30.07%Shown above
SEO rank tracking platforms5th of 50.56%Show ranking

How is Nightwatch measured?

Brandwave collects information about searches that people make online using Nightwatch’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • nightwatch rank tracker
  • nightwatch seo

Do you work for Nightwatch? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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