Brandwave

How popular isMoz in search?

In September 2026, there were an estimated 110K branded searches for Moz worldwide which is down 18.5% over the last 12 months. Moz holds 23.9% estimated Share of Search among rank tracker brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Ahrefs76.1%
  2. Moz23.9%
  3. Nightwatch0.07%
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Which rank tracker brands compete with Moz?

Moz against rank tracker brands worldwide, by month

Share of Search by month for Ahrefs, Moz. The figures are in the table below the chart.

View monthly share of search table
MonthAhrefsMozNightwatch
Oct 202578.4%21.2%0.41%
Nov 202574.8%24.7%0.48%
Dec 202567.1%32.5%0.41%
Jan 202675.4%24.4%0.25%
Feb 202679%20.8%0.14%
Mar 202679.5%20.4%0.15%
Apr 202677.9%22%0.08%
May 202677.9%22%0.07%
Jun 202675.2%24.7%0.06%
Jul 202678.8%21.2%0.07%
Aug 202674.3%25.6%0.07%
Sep 202676.1%23.9%0.07%

  1. 1.Ahrefs

    76.1%

    Held 1st. 351K estimated branded searches, -10.5% vs prior month. Share +1.8 points.

  2. 2.Moz

    23.9%

    Held 2nd. 110K estimated branded searches, -18.5% vs prior month. Share -1.8 points.

  3. 3.Nightwatch

    0.07%

    Held 3rd. 300 estimated branded searches, -18.9% vs prior month. Share 0 points.

Compare search popularity between Moz and its closest rivals

Every comparison with Moz

How has branded search demand for Moz changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Moz worldwide fell from 135K to 110K.
  • Across the 12 months ending September 2026, Moz’s estimated Share of Search among rank tracker brands worldwide increased from 21.2% to 23.9%.
  • Across the 12 months ending September 2026, Moz’s estimated Share of Search among rank tracker brands worldwide peaked at 32.5% in December 2025 and was lowest at 20.4% in March 2026.

How did search popularity change for rank tracker brands worldwide in September 2026?

  1. In September 2026, Ahrefs gained estimated Share of Search among rank tracker brands worldwide, from 74.3% to 76.1%.

  2. In September 2026, Moz lost estimated Share of Search among rank tracker brands worldwide, from 25.6% to 23.9%.

  3. Estimated monthly branded searches for Nightwatch worldwide fell 88.5% over 12 measured months, from 2.6K to 300 in September 2026.

Where does Moz compete?

Moz is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Keyword research tools4th of 47.5%Show ranking
Backlink analysis tools3rd of 59.7%Show ranking
Rank tracker brands2nd of 323.9%Shown above

How is Moz measured?

Brandwave collects information about searches that people make online using Moz’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • moz

Do you work for Moz? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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