Ahrefs vs Moz:Which is searched more?
In September 2026, Ahrefs had more branded searches than Moz among rank tracker brands worldwide. Ahrefs was estimated to have 351K branded searches compared to Moz’s 110K, and held a 76.1% Share of Search versus Moz’s 23.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Ahrefs or Moz?
Compare the rank tracker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ahrefs, Moz. The figures are in the table below the chart.
View monthly share of search table
| Month | Ahrefs | Moz | Nightwatch |
|---|---|---|---|
| Oct 2025 | 78.4% | 21.2% | 0.41% |
| Nov 2025 | 74.8% | 24.7% | 0.48% |
| Dec 2025 | 67.1% | 32.5% | 0.41% |
| Jan 2026 | 75.4% | 24.4% | 0.25% |
| Feb 2026 | 79% | 20.8% | 0.14% |
| Mar 2026 | 79.5% | 20.4% | 0.15% |
| Apr 2026 | 77.9% | 22% | 0.08% |
| May 2026 | 77.9% | 22% | 0.07% |
| Jun 2026 | 75.2% | 24.7% | 0.06% |
| Jul 2026 | 78.8% | 21.2% | 0.07% |
| Aug 2026 | 74.3% | 25.6% | 0.07% |
| Sep 2026 | 76.1% | 23.9% | 0.07% |
How has the Ahrefs and Moz comparison changed over the last 12 months?
3 findings
- Ahrefs was ahead of Moz in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ahrefs’ estimated Share of Search among rank tracker brands worldwide moved from 78.4% to 76.1%, and its estimated monthly branded searches moved from 500K to 351K.
- Across the 12 months ending September 2026, Moz’s estimated Share of Search among rank tracker brands worldwide moved from 21.2% to 23.9%, and its estimated monthly branded searches moved from 135K to 110K.
How did search popularity change for rank tracker brands worldwide in September 2026?
2 changes
In September 2026, Ahrefs gained estimated Share of Search among rank tracker brands worldwide, from 74.3% to 76.1%.
In September 2026, Moz lost estimated Share of Search among rank tracker brands worldwide, from 25.6% to 23.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Ahrefs’ and Moz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.