How popular isAhrefs in search?
In September 2026, there were an estimated 352K branded searches for Ahrefs worldwide which is down 30.4% over the last 12 months. Ahrefs holds 76.1% estimated Share of Search among rank tracker brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Ahrefs76.1%
Moz23.9%Nightwatch0.07%
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Which rank tracker brands compete with Ahrefs?
Share of Search by month for Ahrefs, Moz. The figures are in the table below the chart.
View monthly share of search table
| Month | Ahrefs | Moz | Nightwatch |
|---|---|---|---|
| Oct 2025 | 78.4% | 21.2% | 0.41% |
| Nov 2025 | 74.8% | 24.7% | 0.48% |
| Dec 2025 | 67.1% | 32.5% | 0.41% |
| Jan 2026 | 75.4% | 24.4% | 0.25% |
| Feb 2026 | 79% | 20.8% | 0.14% |
| Mar 2026 | 79.5% | 20.4% | 0.15% |
| Apr 2026 | 77.9% | 22% | 0.08% |
| May 2026 | 77.9% | 22% | 0.07% |
| Jun 2026 | 75.2% | 24.7% | 0.06% |
| Jul 2026 | 78.8% | 21.2% | 0.07% |
| Aug 2026 | 74.3% | 25.6% | 0.07% |
| Sep 2026 | 76.1% | 23.9% | 0.07% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76.1% | 351K | -10.5% | +1.8 points | |
| 2, held 2nd | 23.9% | 110K | -18.5% | -1.8 points | |
| 3, held 3rd | 0.07% | 300 | -18.9% | 0 points |
Compare search popularity between Ahrefs and its closest rivals
How has branded search demand for Ahrefs changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Ahrefs worldwide fell from 505K to 352K.
- Across the 12 months ending September 2026, Ahrefs’ estimated Share of Search among rank tracker brands worldwide decreased from 78.4% to 76.1%.
- Across the 12 months ending September 2026, Ahrefs’ estimated Share of Search among rank tracker brands worldwide peaked at 79.5% in March 2026 and was lowest at 67.1% in December 2025.
How did search popularity change for rank tracker brands worldwide in September 2026?
3 changes
In September 2026, Ahrefs gained estimated Share of Search among rank tracker brands worldwide, from 74.3% to 76.1%.
In September 2026, Moz lost estimated Share of Search among rank tracker brands worldwide, from 25.6% to 23.9%.
Estimated monthly branded searches for Nightwatch worldwide fell 88.5% over 12 measured months, from 2.6K to 300 in September 2026.
Where does Ahrefs compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Keyword research tools | 2nd of 4 | 24% | Show ranking |
| SEO software platforms | 2nd of 7 | 22% | Show ranking |
| Web traffic intelligence platforms | 2nd of 5 | 25.7% | Show ranking |
| SEO tools | 2nd of 6 | 22.3% | Show ranking |
| Backlink analysis tools | 2nd of 5 | 30.8% | Show ranking |
| Rank tracker brands | 1st of 3 | 76.1% | Shown above |
How is Ahrefs measured?
Brandwave collects information about searches that people make online using Ahrefs’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- ahrefs
- ahrefs backlink checker
- ahrefs seo tools
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Is Ahrefs your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.