Brandwave

SEO software platforms:Which brands are most popular in search?

In August 2026, Semrush was the most searched among SEO software platforms worldwide, with an estimated 736K branded searches and 54.3% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Semrush54.3%
  2. Ahrefs29%
  3. Ubersuggest12.2%
  4. SE Ranking3%
  5. Mangools0.9%
  6. Serpstat0.4%
  7. Moz Pro0.14%

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Share of SearchLeaderboard

Compare search marketing platforms for keyword research, rank tracking, site audits, and competitor analysis. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among SEO software platforms worldwide, by month

Share of Search by month for Semrush, Ahrefs, Ubersuggest, SE Ranking. The figures are in the table below the chart.

View monthly share of search table
MonthSemrushAhrefsUbersuggestSE RankingMangoolsSerpstatMoz Pro
Oct 202549.6%29.8%14.5%4.4%0.89%0.58%0.18%
Nov 202553%25.9%15.4%3.8%1.1%0.62%0.15%
Dec 202555.4%22.6%16.1%4%1.2%0.53%0.19%
Jan 202647.7%29.1%17%4.2%1.3%0.56%0.2%
Feb 202649.5%30%14.3%4.3%1.1%0.58%0.22%
Mar 202665.8%19.5%10.8%2.6%0.66%0.43%0.16%
Apr 202652.8%28%14.2%3.5%0.88%0.47%0.17%
May 202647.1%31.1%13%7.1%0.97%0.52%0.19%
Jun 202652.9%28.4%13.8%3.4%0.84%0.45%0.17%
Jul 202649.6%34.5%11.2%3.4%0.83%0.37%0.16%
Aug 202654.3%29%12.2%3%0.9%0.4%0.14%
Sep 2026———————

This month’s ranking, August 2026

  1. 1.Semrush

    54.3%

    held 1st · 736K estimated branded searches · +0.55% vs prior month · +4.7 points

  2. 2.Ahrefs

    29%

    held 2nd · 393K estimated branded searches · -22.7% vs prior month · -5.4 points

  3. 3.Ubersuggest

    12.2%

    held 3rd · 165K estimated branded searches · -0.15% vs prior month · +1 points

  4. 4.SE Ranking

    3%

    held 4th · 40.5K estimated branded searches · -18.2% vs prior month · -0.4 points

  5. 5.Mangools

    0.9%

    held 5th · 12.2K estimated branded searches · 0% vs prior month · +0.1 points

  6. 6.Serpstat

    0.4%

    held 6th · 5.4K estimated branded searches · 0% vs prior month · 0 points

  7. 7.Moz Pro

    0.14%

    held 7th · 1.9K estimated branded searches · -20.2% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among SEO software platforms worldwide?

In August 2026, Semrush was the most searched among SEO software platforms worldwide, with an estimated 736K branded searches and 54.3% estimated Share of Search within this set. Ahrefs is in 2nd place, 25.3 percentage points behind at 29% Share of Search.

Global SEO software platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Semrush49.6% → 54.3%65.8%Mar 202647.1%May 20261st
Ahrefs29.8% → 29%34.5%Jul 202619.5%Mar 20262nd
Ubersuggest14.5% → 12.2%17%Jan 202610.8%Mar 20263rd
SE Ranking4.4% → 3%7.1%May 20262.6%Mar 20264th
Mangools0.89% → 0.9%1.3%Jan 20260.66%Mar 20265th
Serpstat0.58% → 0.4%0.62%Nov 20250.37%Jul 20266th
Moz Pro0.18% → 0.14%0.22%Feb 20260.14%Aug 20267th

Each finding as a sentence

  • Across the 11 months ending August 2026, Semrush’s estimated Share of Search among SEO software platforms worldwide increased from 49.6% to 54.3%.
  • Across the 11 months ending August 2026, Ahrefs’ estimated Share of Search among SEO software platforms worldwide decreased from 29.8% to 29%.
  • Across the 11 months ending August 2026, Ubersuggest’s estimated Share of Search among SEO software platforms worldwide decreased from 14.5% to 12.2%.
  • Across the 11 months ending August 2026, SE Ranking’s estimated Share of Search among SEO software platforms worldwide decreased from 4.4% to 3%.
  • Across the 11 months ending August 2026, Semrush’s estimated Share of Search among SEO software platforms worldwide peaked at 65.8% in March 2026 and was lowest at 47.1% in May 2026.
  • Across the 11 months ending August 2026, Ahrefs’ estimated Share of Search among SEO software platforms worldwide peaked at 34.5% in July 2026 and was lowest at 19.5% in March 2026.
  • Across the 11 months ending August 2026, Ubersuggest’s estimated Share of Search among SEO software platforms worldwide peaked at 17% in January 2026 and was lowest at 10.8% in March 2026.
  • Across the 11 months ending August 2026, SE Ranking’s estimated Share of Search among SEO software platforms worldwide peaked at 7.1% in May 2026 and was lowest at 2.6% in March 2026.
  • Across the 11 months ending August 2026, Mangools, Serpstat and Moz Pro held steady: their estimated Share of Search among SEO software platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for SEO software platforms worldwide in August 2026?

  1. In August 2026, Semrush gained estimated Share of Search among SEO software platforms worldwide, from 49.6% to 54.3%.

  2. In August 2026, Ubersuggest gained estimated Share of Search among SEO software platforms worldwide, from 11.2% to 12.2%.

  3. In August 2026, Ahrefs lost estimated Share of Search among SEO software platforms worldwide, from 34.5% to 29%.

  4. SE Ranking’s estimated Share of Search among SEO software platforms worldwide has lost ground for 3 months in a row, from 7.1% to 3% in August 2026.

  5. Estimated monthly branded searches for Serpstat worldwide fell 45.4% over 11 measured months, from 9.9K to 5.4K in August 2026.

  6. Estimated monthly branded searches for Moz Pro worldwide fell 35.5% over 11 measured months, from 3K to 1.9K in August 2026.

  7. Estimated monthly branded searches for Mangools worldwide fell 19.2% over 11 measured months, from 15.1K to 12.2K in August 2026.

How the Brand Demand Index is measured

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