Bose vs Google:Which is more popular by branded search?
In August 2026, Google had more branded searches than Bose among smart speaker brands worldwide. Google was estimated to have 414M branded searches compared to Bose’s 1.1M, and held a 49.9% Share of Search versus Bose’s 0.13%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bose or Google?
Compare the smart speaker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Google, Bose. The figures are in the table below the chart.
View monthly share of search table
| Month | Amazon | Bose | Sonos | Apple HomePod | |
|---|---|---|---|---|---|
| Oct 2025 | 49.9% | 49.9% | 0.13% | 0.11% | 0.02% |
| Nov 2025 | 54.8% | 44.8% | 0.19% | 0.14% | 0.02% |
| Dec 2025 | 54.8% | 44.9% | 0.18% | 0.12% | 0.03% |
| Jan 2026 | 49.9% | 49.9% | 0.12% | 0.11% | 0.02% |
| Feb 2026 | 49.9% | 49.9% | 0.12% | 0.11% | 0.02% |
| Mar 2026 | 49.9% | 49.9% | 0.11% | 0.11% | 0.02% |
| Apr 2026 | 44.8% | 54.9% | 0.12% | 0.1% | 0.02% |
| May 2026 | 49.9% | 49.9% | 0.11% | 0.11% | 0.02% |
| Jun 2026 | 49.9% | 49.9% | 0.11% | 0.09% | 0.02% |
| Jul 2026 | 49.9% | 49.9% | 0.11% | 0.09% | 0.02% |
| Aug 2026 | 49.9% | 49.9% | 0.13% | 0.11% | 0.02% |
| Sep 2026 | — | — | — | — | — |
How has the Bose and Google comparison changed over the last 12 months?
3 findings
- Google was ahead of Bose in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bose’s estimated Share of Search among smart speaker brands worldwide held steady at 0.13%, and its estimated monthly branded searches held steady at 1.1M.
- Across the 11 months ending August 2026, Google’s estimated Share of Search among smart speaker brands worldwide held steady at 49.9%, and its estimated monthly branded searches held steady at 414M.
How did search popularity change for smart speaker brands worldwide in August 2026?
0 changes
Neither Bose nor Google moved beyond provider rounding among smart speaker brands in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bose’s and Google’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.