Brandwave

How popular isFender in search?

In September 2026, there were an estimated 831K branded searches for Fender worldwide which is down 18.2% over the last 12 months. Fender holds 88.2% estimated Share of Search among tenor ukulele brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Fender88.2%
  2. Martin7.9%
  3. Lanikai1.9%
  4. Kala1.4%
  5. Cordoba0.31%
  6. Enya0.31%
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Which tenor ukulele brands compete with Fender?

Fender against tenor ukulele brands worldwide, by month

Share of Search by month for Fender, Martin. The figures are in the table below the chart.

View monthly share of search table
MonthFenderMartinLanikaiKalaCordobaEnya
Oct 202588.3%7.9%1.6%1.7%0.25%0.31%
Nov 202588.4%7.8%1.6%1.7%0.25%0.31%
Dec 202587.7%7.7%1.9%2.1%0.31%0.37%
Jan 202686%9.2%2.3%2.1%0.24%0.3%
Feb 202687.5%7.5%2.3%2.1%0.24%0.37%
Mar 202688.8%6.5%2.4%1.8%0.25%0.31%
Apr 202687.8%7.6%2.3%1.8%0.24%0.37%
May 202689.4%6.6%2%1.4%0.26%0.32%
Jun 202690.5%5.5%2%1.5%0.26%0.33%
Jul 202687.5%7.8%2.3%1.7%0.31%0.38%
Aug 202687.4%7.8%2.3%1.7%0.38%0.38%
Sep 202688.2%7.9%1.9%1.4%0.31%0.31%

  1. 1.Fender

    88.2%

    Held 1st. 831K estimated branded searches, 0% vs prior month. Share +0.8 points.

  2. 2.Martin

    7.9%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Lanikai

    1.9%

    Held 3rd. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.4 points.

  4. 4.Kala

    1.4%

    Held 4th. 13.5K estimated branded searches, -16.6% vs prior month. Share -0.3 points.

  5. 5.Cordoba

    0.31%

    Held 5th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.1 points.

  6. 6.Enya

    0.31%

    Held 6th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.1 points.

Compare search popularity between Fender and its closest rivals

Every comparison with Fender

How has branded search demand for Fender changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Fender worldwide fell from 1M to 831K.
  • Across the 12 months ending September 2026, Fender’s estimated Share of Search among tenor ukulele brands worldwide peaked at 90.5% in June 2026 and was lowest at 86% in January 2026.

How did search popularity change for tenor ukulele brands worldwide in September 2026?

  1. In September 2026, Fender gained estimated Share of Search among tenor ukulele brands worldwide, from 87.4% to 88.2%.

  2. Estimated monthly branded searches for Kala worldwide fell 31.8% over 12 measured months, from 19.8K to 13.5K in September 2026.

  3. Estimated monthly branded searches for Enya worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

  4. Estimated monthly branded searches for Martin worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.

Where does Fender compete?

Fender is ranked in 18 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bass guitars2nd of 615.7%Show ranking
Harmonicas2nd of 619.7%Show ranking
Guitar amps2nd of 631.8%Show ranking
Guitar amp brands2nd of 433.2%Show ranking
Banjo brands1st of 752.7%Show ranking
Guitar tuner brands1st of 758.5%Show ranking
Guitar brands1st of 662.3%Show ranking
Baritone guitar brands1st of 762.8%Show ranking
Electric guitars1st of 663.4%Show ranking
Mandolin brands1st of 768.7%Show ranking
Guitar capo brands1st of 675%Show ranking
Gig bag brands1st of 476.3%Show ranking
Guitar strap brands1st of 677.1%Show ranking
Guitar cable brands1st of 677.6%Show ranking
Guitar pick brands1st of 680.7%Show ranking
Guitar stand brands1st of 783.3%Show ranking
Guitar case brands1st of 684.7%Show ranking
Tenor ukulele brands1st of 688.2%Shown above

How is Fender measured?

Brandwave collects information about searches that people make online using Fender’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • fender
  • fender guitar
  • fender mustang
  • fender strat

Do you work for Fender? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Fender your brand?

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