Brandwave

How popular isKala in search?

In September 2026, there were an estimated 13.5K branded searches for Kala worldwide which is down 31.8% over the last 12 months. Kala holds 1.4% estimated Share of Search among tenor ukulele brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Fender88.2%
  2. Martin7.9%
  3. Lanikai1.9%
  4. Kala1.4%
  5. Cordoba0.31%
  6. Enya0.31%
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Which tenor ukulele brands compete with Kala?

Kala against tenor ukulele brands worldwide, by month

Share of Search by month for Fender, Martin, Kala. The figures are in the table below the chart.

View monthly share of search table
MonthFenderMartinLanikaiKalaCordobaEnya
Oct 202588.3%7.9%1.6%1.7%0.25%0.31%
Nov 202588.4%7.8%1.6%1.7%0.25%0.31%
Dec 202587.7%7.7%1.9%2.1%0.31%0.37%
Jan 202686%9.2%2.3%2.1%0.24%0.3%
Feb 202687.5%7.5%2.3%2.1%0.24%0.37%
Mar 202688.8%6.5%2.4%1.8%0.25%0.31%
Apr 202687.8%7.6%2.3%1.8%0.24%0.37%
May 202689.4%6.6%2%1.4%0.26%0.32%
Jun 202690.5%5.5%2%1.5%0.26%0.33%
Jul 202687.5%7.8%2.3%1.7%0.31%0.38%
Aug 202687.4%7.8%2.3%1.7%0.38%0.38%
Sep 202688.2%7.9%1.9%1.4%0.31%0.31%

  1. 1.Fender

    88.2%

    Held 1st. 831K estimated branded searches, 0% vs prior month. Share +0.8 points.

  2. 2.Martin

    7.9%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Lanikai

    1.9%

    Held 3rd. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.4 points.

  4. 4.Kala

    1.4%

    Held 4th. 13.5K estimated branded searches, -16.6% vs prior month. Share -0.3 points.

  5. 5.Cordoba

    0.31%

    Held 5th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.1 points.

  6. 6.Enya

    0.31%

    Held 6th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.1 points.

Compare search popularity between Kala and its closest rivals

Every comparison with Kala

How has branded search demand for Kala changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Kala worldwide fell from 19.8K to 13.5K.
  • Across the 12 months ending September 2026, Kala fell from 3rd to 4th among tenor ukulele brands worldwide.

How did search popularity change for tenor ukulele brands worldwide in September 2026?

  1. In September 2026, Fender gained estimated Share of Search among tenor ukulele brands worldwide, from 87.4% to 88.2%.

  2. Estimated monthly branded searches for Kala worldwide fell 31.8% over 12 measured months, from 19.8K to 13.5K in September 2026.

  3. Estimated monthly branded searches for Enya worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

  4. Estimated monthly branded searches for Martin worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.

Where does Kala compete?

Kala is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Tenor ukulele brands4th of 61.4%Shown above
Ukulele accessory brands6th of 61.5%Show ranking
Ukuleles2nd of 630.2%Show ranking
Ukulele brands2nd of 339.1%Show ranking

How is Kala measured?

Brandwave collects information about searches that people make online using Kala’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • kala tenor
  • kala tenor ukulele
  • kala ukulele

Do you work for Kala? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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