Brandwave

How popular isMicrosoft Teams?

In September 2026, people searched for Microsoft Teams by name about 22,100 times in New Zealand, about the same as the previous year. These searches made up 3.4% of all New Zealand classroom app searches, placing Microsoft Teams third out of four apps. When we asked both ChatGPT and Google AI Overviews about classroom apps, Microsoft Teams appeared in two of the five answers and was the joint second most recommended of the four.

Search and AI answers in September 2026

Microsoft Teams is the third most searched of 4 competitors and the joint second most recommended in AI answers.

  1. Google ClassroomShare of searches 88.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. SeesawShare of searches 5.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. Microsoft TeamsShare of searches 3.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  4. ClassDojoShare of searches 2.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
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Top classroom apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Microsoft Teams was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Microsoft Teams is the joint second most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Classroom1st
  2. Seesaw2nd
  3. Microsoft Teams2nd
  4. ClassDojo4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Classroom3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Seesaw3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Microsoft Teams2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ClassDojo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about classroom apps

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which classroom apps compete with Microsoft Teams?

Microsoft Teams against classroom apps in New Zealand, by month

Share of searches by month for Google Classroom, Seesaw, Microsoft Teams, ClassDojo. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle ClassroomSeesawMicrosoft TeamsClassDojo
Oct 202581.7%9.4%5.6%3.3%
Nov 202577.4%13.4%5.3%3.9%
Dec 202555.9%21.7%13.1%9.2%
Jan 202668.6%8%19.3%4.1%
Feb 202688%5.7%4%2.4%
Mar 202686.8%6.7%4.1%2.4%
Apr 202687%5.5%5.1%2.4%
May 202689%5.6%3.4%2%
Jun 202688.7%5.5%3.5%2.4%
Jul 202687.1%5.4%5.2%2.4%
Aug 202689.2%5.5%3.4%2%
Sep 202688.7%5.5%3.4%2.4%

  1. 1.Google Classroom

    88.7%

    Held 1st. 450K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  2. 2.Seesaw

    5.5%

    Held 2nd. 27.7K estimated branded searches, -17.9% vs prior month. Share 0 points.

  3. 3.Microsoft Teams

    3.4%

    Held 3rd. 17.4K estimated branded searches, -16.3% vs prior month. Share +0.1 points.

  4. 4.ClassDojo

    2.4%

    Held 4th. 12.3K estimated branded searches, +0.24% vs prior month. Share +0.4 points.

Compare popularity between Microsoft Teams and its closest rivals

Every comparison with Microsoft Teams

14 comparisons

How has branded search demand for Microsoft Teams changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Microsoft Teams in New Zealand held steady, from 21.9K to 22.1K.
  • Across the 12 months ending September 2026, Microsoft Teams’ share of searches among classroom apps in New Zealand decreased from 5.6% to 3.4%.
  • Across the 12 months ending September 2026, Microsoft Teams’ share of searches among classroom apps in New Zealand peaked at 19.3% in January 2026 and was lowest at 3.4% in August 2026.

How did search popularity change for New Zealand classroom apps in September 2026?

3 changes

  1. Estimated monthly branded searches for Google Classroom in New Zealand rose 49.5% over 12 measured months, from 301K to 450K in September 2026.

  2. Estimated monthly branded searches for Seesaw in New Zealand fell 19.8% over 12 measured months, from 34.5K to 27.7K in September 2026.

  3. Estimated monthly branded searches for Microsoft Teams in New Zealand fell 16.4% over 12 measured months, from 20.8K to 17.4K in September 2026.

How are Microsoft Teams’ branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Microsoft Teams’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • installing microsoft teams
  • microsoft teams
  • microsoft teams app
  • microsoft teams business
  • microsoft teams essentials
  • microsoft teams meeting
  • microsoft teams web
  • microsoftteams
  • microsoftteams app
  • ms teams

How the Brand Demand Index is measured

Who owns Microsoft Teams?

Microsoft Teams is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure Data Factory, Azure Pipelines, Azure Test Plans, Bing, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender for Business, Microsoft Defender for Endpoint, Microsoft Defender Vulnerability Management, Microsoft Dynamics 365, Microsoft Edge, Microsoft Entra, Microsoft Entra External ID, Microsoft Entra ID, Microsoft Entra Private Access, Microsoft Forms, Microsoft Places, Microsoft Planner, Microsoft Power Apps, Microsoft PowerPoint, Microsoft Surface, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, in New Zealand.

Do you work for Microsoft Teams? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Microsoft Teams compete?

Microsoft Teams is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Classroom apps3rd of 43.4%Shown above
Team chat apps3rd of 810.5%Show ranking
Video conferencing tools2nd of 627.6%Show ranking
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Is Microsoft Teams your brand?

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