Brandwave

How popular isClassDojo?

In September 2026, people searched for ClassDojo by name about 12,300 times in New Zealand, about the same as the previous year. These searches made up 2.4% of all New Zealand classroom app searches, placing ClassDojo fourth out of four apps. When we asked both ChatGPT and Google AI Overviews about classroom apps, ClassDojo appeared in one of the five answers and was the fourth most recommended of the four.

Search and AI answers in September 2026

ClassDojo is the fourth most searched of 4 competitors and the fourth most recommended in AI answers.

  1. Google ClassroomShare of searches 88.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. SeesawShare of searches 5.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. Microsoft TeamsShare of searches 3.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  4. ClassDojoShare of searches 2.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
ClassDojo website (opens in a new tab)

Follow ClassDojo and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top classroom apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ClassDojo was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. ClassDojo is the fourth most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Classroom1st
  2. Seesaw2nd
  3. Microsoft Teams2nd
  4. ClassDojo4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Classroom3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Seesaw3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Microsoft Teams2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ClassDojo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about classroom apps

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which classroom apps compete with ClassDojo?

ClassDojo against classroom apps in New Zealand, by month

Share of searches by month for Google Classroom, Seesaw, Microsoft Teams, ClassDojo. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle ClassroomSeesawMicrosoft TeamsClassDojo
Oct 202581.7%9.4%5.6%3.3%
Nov 202577.4%13.4%5.3%3.9%
Dec 202555.9%21.7%13.1%9.2%
Jan 202668.6%8%19.3%4.1%
Feb 202688%5.7%4%2.4%
Mar 202686.8%6.7%4.1%2.4%
Apr 202687%5.5%5.1%2.4%
May 202689%5.6%3.4%2%
Jun 202688.7%5.5%3.5%2.4%
Jul 202687.1%5.4%5.2%2.4%
Aug 202689.2%5.5%3.4%2%
Sep 202688.7%5.5%3.4%2.4%
  1. Held 1st. 450K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  2. 2.Seesaw

    5.5%

    Held 2nd. 27.7K estimated branded searches, -17.9% vs prior month. Share 0 points.

  3. Held 3rd. 17.4K estimated branded searches, -16.3% vs prior month. Share +0.1 points.

  4. 4.ClassDojo

    2.4%

    Held 4th. 12.3K estimated branded searches, +0.24% vs prior month. Share +0.4 points.

Compare popularity between ClassDojo and its closest rivals

Every comparison with ClassDojo

3 comparisons

How has branded search demand for ClassDojo changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for ClassDojo in New Zealand held steady, from 12.2K to 12.3K.
  • Across the 12 months ending September 2026, ClassDojo’s share of searches among classroom apps in New Zealand decreased from 3.3% to 2.4%.
  • Across the 12 months ending September 2026, ClassDojo’s share of searches among classroom apps in New Zealand peaked at 9.2% in December 2025 and was lowest at 2% in May 2026.

How did search popularity change for New Zealand classroom apps in September 2026?

3 changes
  1. Estimated monthly branded searches for Google Classroom in New Zealand rose 49.5% over 12 measured months, from 301K to 450K in September 2026.

  2. Estimated monthly branded searches for Seesaw in New Zealand fell 19.8% over 12 measured months, from 34.5K to 27.7K in September 2026.

  3. Estimated monthly branded searches for Microsoft Teams in New Zealand fell 16.4% over 12 measured months, from 20.8K to 17.4K in September 2026.

How are ClassDojo’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using ClassDojo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • classdojo
  • classdojo class dojo
  • classdojo for parents
  • classdojo for teachers
  • classdojo homework

Do you work for ClassDojo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is ClassDojo your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.