Brandwave

Classroom apps in New Zealand:Which brands are most popular in search?

In August 2026, Google Classroom was the most searched among classroom apps in New Zealand, with an estimated 553K branded searches and 92.2% estimated Share of Search within this set.

Share of Search, August 2026
  1. Google Classroom92.2%
  2. Seesaw5.7%
  3. ClassDojo2.1%

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Share of SearchLeaderboard

Compare the classroom and family communication apps New Zealand schools use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among classroom apps in New Zealand, by month

Share of Search by month for Google Classroom, Seesaw, ClassDojo. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle ClassroomSeesawClassDojo
Oct 202586.5%9.9%3.6%
Nov 202581.7%14.1%4.1%
Dec 202564.3%24.8%10.9%
Jan 202685%9.9%5.1%
Feb 202691.6%5.9%2.5%
Mar 202690.4%7%2.5%
Apr 202691.6%5.8%2.6%
May 202692.1%5.8%2.1%
Jun 202691.8%5.7%2.6%
Jul 202691.8%5.7%2.6%
Aug 202692.2%5.7%2.1%
Sep 2026———

This month’s ranking, August 2026

  1. 1.Google Classroom

    92.2%

    held 1st · 553K estimated branded searches · +83.1% vs prior month · +0.5 points

  2. 2.Seesaw

    5.7%

    held 2nd · 33.9K estimated branded searches · +81.1% vs prior month · 0 points

  3. 3.ClassDojo

    2.1%

    held 3rd · 12.7K estimated branded searches · +49.8% vs prior month · -0.5 points

Compare search popularity between leading brands

Which brand is most popular in search among classroom apps in New Zealand?

In August 2026, Google Classroom was the most searched among classroom apps in New Zealand, with an estimated 553K branded searches and 92.2% estimated Share of Search within this set. Seesaw is in 2nd place, 86.6 percentage points behind at 5.7% Share of Search.

New Zealand classroom apps, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Google Classroom86.5% → 92.2%92.2%Aug 202664.3%Dec 20251st
Seesaw9.9% → 5.7%24.8%Dec 20255.7%Aug 20262nd
ClassDojo3.6% → 2.1%10.9%Dec 20252.1%May 20263rd

Each finding as a sentence

  • Across the 11 months ending August 2026, Google Classroom’s estimated Share of Search among classroom apps in New Zealand increased from 86.5% to 92.2%.
  • Across the 11 months ending August 2026, Seesaw’s estimated Share of Search among classroom apps in New Zealand decreased from 9.9% to 5.7%.
  • Across the 11 months ending August 2026, ClassDojo’s estimated Share of Search among classroom apps in New Zealand decreased from 3.6% to 2.1%.
  • Across the 11 months ending August 2026, Google Classroom’s estimated Share of Search among classroom apps in New Zealand peaked at 92.2% in August 2026 and was lowest at 64.3% in December 2025.
  • Across the 11 months ending August 2026, Seesaw’s estimated Share of Search among classroom apps in New Zealand peaked at 24.8% in December 2025 and was lowest at 5.7% in August 2026.
  • Across the 11 months ending August 2026, ClassDojo’s estimated Share of Search among classroom apps in New Zealand peaked at 10.9% in December 2025 and was lowest at 2.1% in May 2026.

How did search popularity change for New Zealand classroom apps in August 2026?

  1. Estimated monthly branded searches for Google Classroom in New Zealand rose 82.8% over 11 measured months, from 302K to 553K in August 2026.

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