Brandwave

How popular isMicrosoft Teams?

In September 2026, people searched for Microsoft Teams by name about 22,100 times in New Zealand, about the same as the previous year. These searches made up 27.6% of all New Zealand video conferencing tool searches, placing Microsoft Teams second out of six tools. When we asked both ChatGPT and Google AI Overviews about video conferencing tools, Microsoft Teams appeared in all answers and was the second most recommended of the six.

Search and AI answers in September 2026

Microsoft Teams is the second most searched of 6 competitors and the second most recommended in AI answers.

  1. Google MeetShare of searches 64.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  2. Microsoft TeamsShare of searches 27.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  3. ZoomShare of searches 5.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  4. WebexShare of searches 1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  5. WherebyShare of searches 0.62%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

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Top video conferencing tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Microsoft Teams appeared in all four answers. Microsoft Teams is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zoom1st
  2. Microsoft Teams2nd
  3. Google Meet3rd
  4. Webex4th
  5. Jitsi Meet5th
  6. Whereby–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Meet4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Microsoft Teams4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Zoom4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Webex3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Jitsi Meet2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Whereby0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about video conferencing tools

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which video conferencing tools compete with Microsoft Teams?

Microsoft Teams against video conferencing tools in New Zealand, by month

Share of searches by month for Google Meet, Microsoft Teams, Zoom. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle MeetMicrosoft TeamsZoomWebexWherebyJitsi Meet
Oct 202560%31%5.8%1.4%1%0.68%
Nov 202563.6%27.3%6.2%1.5%1.1%0.39%
Dec 202569.7%21%5.5%1.6%1.5%0.64%
Jan 202662.7%27.6%6%1.7%1.3%0.58%
Feb 202650.8%39.2%7.1%1.4%1.1%0.38%
Mar 202649%41.2%6.9%1.3%1.2%0.37%
Apr 202659.5%30.5%6.9%1.5%1.3%0.36%
May 202660.1%30.4%6.8%1.3%1%0.37%
Jun 202655.8%34.3%6.8%1.4%1.3%0.34%
Jul 202658.4%31%7.6%1.3%1.2%0.44%
Aug 202656.5%33.8%6.8%1.3%1.2%0.42%
Sep 202664.4%27.6%5.9%1%0.62%0.49%
  1. Held 1st. 51.5K estimated branded searches, +20.8% vs prior month. Share +7.9 points.

  2. Held 2nd. 22.1K estimated branded searches, -13.6% vs prior month. Share -6.2 points.

  3. 3.Zoom

    5.9%

    Held 3rd. 4.7K estimated branded searches, -8.2% vs prior month. Share -0.9 points.

  4. 4.Webex

    1%

    Held 4th. 800 estimated branded searches, -20% vs prior month. Share -0.3 points.

  5. 5.Whereby

    0.62%

    Held 5th. 500 estimated branded searches, -43.8% vs prior month. Share -0.6 points.

  6. 6.Jitsi Meet

    0.49%

    Held 6th. 390 estimated branded searches, +21.9% vs prior month. Share +0.1 points.

Compare popularity between Microsoft Teams and its closest rivals

Every comparison with Microsoft Teams

14 comparisons

How has branded search demand for Microsoft Teams changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Microsoft Teams in New Zealand held steady, from 21.9K to 22.1K.
  • Across the 12 months ending September 2026, Microsoft Teams’ share of searches among video conferencing tools in New Zealand decreased from 31% to 27.6%.
  • Across the 12 months ending September 2026, Microsoft Teams’ share of searches among video conferencing tools in New Zealand peaked at 41.2% in March 2026 and was lowest at 21% in December 2025.

How did search popularity change for New Zealand video conferencing tools in September 2026?

6 changes
  1. In September 2026, Google Meet gained share of searches among video conferencing tools in New Zealand, from 56.5% to 64.4%.

  2. In September 2026, Microsoft Teams lost share of searches among video conferencing tools in New Zealand, from 33.8% to 27.6%.

  3. In September 2026, Zoom lost share of searches among video conferencing tools in New Zealand, from 6.8% to 5.9%.

  4. In September 2026, Whereby lost share of searches among video conferencing tools in New Zealand, from 1.2% to 0.62%.

  5. Estimated monthly branded searches for Webex in New Zealand fell 20% over 12 measured months, from 1K to 800 in September 2026.

  6. Estimated monthly branded searches for Jitsi Meet in New Zealand fell 18.8% over 12 measured months, from 480 to 390 in September 2026.

How are Microsoft Teams’ branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Microsoft Teams’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • installing microsoft teams
  • microsoft teams
  • microsoft teams app
  • microsoft teams business
  • microsoft teams essentials
  • microsoft teams meeting
  • microsoft teams web
  • microsoftteams
  • microsoftteams app
  • ms teams

How the Brand Demand Index is measured

Where does Microsoft Teams compete?

Microsoft Teams is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Classroom apps3rd of 43.4%Show ranking
Team chat apps3rd of 810.5%Show ranking
Video conferencing tools2nd of 627.6%Shown above
Creator with pink hair and a pink jacket

Is Microsoft Teams your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.