How popular isThorne in search?
In September 2026, people searched for Thorne by name about 139,000 times worldwide, an 8.3% increase from the previous year. These searches made up 0.07% of all global sports supplement brand searches, placing Thorne sixth out of six brands. These are worldwide searches for English-language branded terms.
Myprotein63.8%
Optimum Nutrition19.3%
Musashi12.9%- Momentous3.9%
- BSc0.08%
Thorne0.07%
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Which sports supplement brands compete with Thorne?
Share of searches by month for Myprotein, Optimum Nutrition, Musashi, Momentous, Thorne. The figures are in the table below the chart.
View monthly share of searches table
| Month | Myprotein | Optimum Nutrition | Musashi | Momentous | BSc | Thorne |
|---|---|---|---|---|---|---|
| Oct 2025 | 59.1% | 21.8% | 14.5% | 4.4% | 0.09% | 0.09% |
| Nov 2025 | 73% | 14.7% | 9.8% | 2.4% | 0.05% | 0.05% |
| Dec 2025 | 64.3% | 15.8% | 15.8% | 3.9% | 0.08% | 0.08% |
| Jan 2026 | 67.9% | 16.7% | 11.1% | 4.1% | 0.07% | 0.07% |
| Feb 2026 | 64.3% | 19.4% | 13% | 3.2% | 0.07% | 0.07% |
| Mar 2026 | 60% | 18.1% | 18.1% | 3.6% | 0.08% | 0.08% |
| Apr 2026 | 63.8% | 19.2% | 12.9% | 3.9% | 0.13% | 0.1% |
| May 2026 | 65.3% | 19.7% | 10.8% | 4% | 0.16% | 0.1% |
| Jun 2026 | 59.6% | 21.9% | 14.7% | 3.6% | 0.14% | 0.1% |
| Jul 2026 | 56.8% | 25.6% | 14% | 3.4% | 0.14% | 0.09% |
| Aug 2026 | 56.4% | 25.4% | 13.9% | 4.2% | 0.09% | 0.09% |
| Sep 2026 | 63.8% | 19.3% | 12.9% | 3.9% | 0.08% | 0.07% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.8% | 1.2M | +22% | +7.4 points | |
| 2, held 2nd | 19.3% | 368K | -18.2% | -6.1 points | |
| 3, held 3rd | 12.9% | 246K | 0% | -1 points | |
| 4, held 4th | 3.9% | 74K | 0% | -0.3 points | |
| 5, held 5th | 0.08% | 1.6K | 0% | 0 points | |
| 6, held 6th | 0.07% | 1.3K | -18.8% | 0 points |
63.8%
Held 1st. 1.2M estimated branded searches, +22% vs prior month. Share +7.4 points.
19.3%
Held 2nd. 368K estimated branded searches, -18.2% vs prior month. Share -6.1 points.
3.
Musashi12.9%
Held 3rd. 246K estimated branded searches, 0% vs prior month. Share -1 points.
3.9%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.3 points.
5.BSc
0.08%
Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Thorne0.07%
Held 6th. 1.3K estimated branded searches, -18.8% vs prior month. Share 0 points.
Compare search popularity between Thorne and its closest rivals
Every comparison with Thorne
36 comparisons
- Thorne vs Transparent Labs
- Bulk Nutrients vs Thorne
- Nutricost vs Thorne
- Elevit vs Thorne
- Needed vs Thorne
- Perelel vs Thorne
- Pregnacare vs Thorne
- Ritual vs Thorne
- One A Day vs Thorne
- BiOptimizers vs Thorne
- Natural Calm vs Thorne
- FullWell vs Thorne
- Pure Encapsulations vs Thorne
- Doctor’s Best vs Thorne
- Life Extension vs Thorne
- New Chapter vs Thorne
- Moon Juice vs Thorne
- Ancient Minerals vs Thorne
- BSc vs Thorne
- Ghost vs Thorne
- Horleys vs Thorne
- Momentous vs Thorne
- Musashi vs Thorne
- Myprotein vs Thorne
- Nature's Bounty vs Thorne
- Nordic Naturals vs Thorne
- Optimum Nutrition vs Thorne
- Blackmores vs Thorne
- Centrum vs Thorne
- Garden of Life vs Thorne
- Nature Made vs Thorne
- Nature's Way vs Thorne
- Now Foods vs Thorne
- Solgar vs Thorne
- Swisse vs Thorne
- Jigsaw Health vs Thorne
How has branded search demand for Thorne changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Thorne worldwide rose from 128K to 139K.
- Across the 12 months ending September 2026, Thorne’s share of searches among sports supplement brands worldwide held steady, from 0.09% to 0.07%.
How did search popularity change for sports supplement brands worldwide in September 2026?
4 changes
In September 2026, Myprotein gained share of searches among sports supplement brands worldwide, from 56.4% to 63.8%.
In September 2026, Optimum Nutrition lost share of searches among sports supplement brands worldwide, from 25.4% to 19.3%.
In September 2026, Musashi lost share of searches among sports supplement brands worldwide, from 13.9% to 12.9%.
Estimated monthly branded searches for Thorne worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.
How are Thorne’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Thorne’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- thorne fish oil
- thorne magnesium
- thorne multivitamin
- thorne prenatal
- thorne supplements
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Where does Thorne compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Vitamin brands | 9th of 9 | 0.05% | Show ranking |
| Multivitamin brands | 4th of 4 | 0.63% | Show ranking |
| Sports nutrition brands | 7th of 7 | 0.06% | Show ranking |
| Creatine supplements | 4th of 6 | 4.6% | Show ranking |
| Sports supplement brands | 6th of 6 | 0.07% | Shown above |
| Prenatal vitamin brands | 7th of 12 | 4.6% | Show ranking |
| Fish oil brands | 6th of 6 | 0.29% | Show ranking |
| Magnesium supplement brands | 4th of 12 | 9.1% | Show ranking |
Is Thorne your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.