Brandwave

How popular isOptimum Nutrition in search?

In August 2026, there were an estimated 450K branded searches for Optimum Nutrition worldwide which is up 22.3% over the last 11 months. Optimum Nutrition holds 26.5% estimated Share of Search among sports supplement brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Myprotein58.9%
  2. Optimum Nutrition26.5%
  3. Musashi14.5%
  4. BSc0.09%
  5. Balance0.06%
Optimum Nutrition website (opens in a new tab)

Follow Optimum Nutrition and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which sports supplement brands compete with Optimum Nutrition?

Optimum Nutrition against sports supplement brands worldwide, by month

Share of Search by month for Myprotein, Optimum Nutrition, Musashi. The figures are in the table below the chart.

View monthly share of search table
MonthMyproteinOptimum NutritionMusashiBScBalance
Oct 202561.8%22.7%15.2%0.1%0.13%
Nov 202574.8%15%10.1%0.05%0.08%
Dec 202566.9%16.4%16.4%0.09%0.15%
Jan 202670.8%17.4%11.6%0.08%0.12%
Feb 202666.4%20%13.4%0.07%0.11%
Mar 202662.3%18.8%18.8%0.08%0.09%
Apr 202666.4%20%13.4%0.13%0.09%
May 202668%20.5%11.2%0.16%0.08%
Jun 202661.8%22.7%15.2%0.15%0.08%
Jul 202658.8%26.5%14.5%0.14%0.08%
Aug 202658.9%26.5%14.5%0.09%0.06%
Sep 2026—————

  1. 1.Myprotein

    58.9%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Optimum Nutrition

    26.5%

    Held 2nd. 450K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Musashi

    14.5%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.BSc

    0.09%

    Held 4th. 1.6K estimated branded searches, -33.3% vs prior month. Share 0 points.

  5. 5.Balance

    0.06%

    Held 5th. 1.1K estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare search popularity between Optimum Nutrition and its closest rivals

How has branded search demand for Optimum Nutrition changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Optimum Nutrition worldwide rose from 368K to 450K.
  • Across the 11 months ending August 2026, Optimum Nutrition’s estimated Share of Search among sports supplement brands worldwide increased from 22.7% to 26.5%.
  • Across the 11 months ending August 2026, Optimum Nutrition’s estimated Share of Search among sports supplement brands worldwide peaked at 26.5% in August 2026 and was lowest at 15% in November 2025.

How did search popularity change for sports supplement brands worldwide in August 2026?

  1. Optimum Nutrition’s estimated Share of Search among sports supplement brands worldwide has gained ground for 3 months in a row, from 20.5% to 26.5% in August 2026.

  2. Estimated monthly branded searches for Balance worldwide fell 47.1% over 11 measured months, from 2K to 1.1K in August 2026.

Where does Optimum Nutrition compete?

Optimum Nutrition is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Protein powder brands3rd of 522.4%Show ranking
Creatine supplements2nd of 623.1%Show ranking
Pre workout supplements2nd of 624.4%Show ranking
Sports supplement brands2nd of 526.5%Shown above

How is Optimum Nutrition measured?

Brandwave collects information about searches that people make online using Optimum Nutrition’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • optimum nutrition

Do you work for Optimum Nutrition? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Optimum Nutrition your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free