How popular isMyprotein in search?
In August 2026, there were an estimated 1M branded searches for Myprotein worldwide which held steady over the last 11 months. Myprotein holds 58.9% estimated Share of Search among sports supplement brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Myprotein58.9%
Optimum Nutrition26.5%
Musashi14.5%- BSc0.09%
Balance0.06%
Follow Myprotein and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which sports supplement brands compete with Myprotein?
Share of Search by month for Myprotein, Optimum Nutrition, Musashi. The figures are in the table below the chart.
View monthly share of search table
| Month | Myprotein | Optimum Nutrition | Musashi | BSc | Balance |
|---|---|---|---|---|---|
| Oct 2025 | 61.8% | 22.7% | 15.2% | 0.1% | 0.13% |
| Nov 2025 | 74.8% | 15% | 10.1% | 0.05% | 0.08% |
| Dec 2025 | 66.9% | 16.4% | 16.4% | 0.09% | 0.15% |
| Jan 2026 | 70.8% | 17.4% | 11.6% | 0.08% | 0.12% |
| Feb 2026 | 66.4% | 20% | 13.4% | 0.07% | 0.11% |
| Mar 2026 | 62.3% | 18.8% | 18.8% | 0.08% | 0.09% |
| Apr 2026 | 66.4% | 20% | 13.4% | 0.13% | 0.09% |
| May 2026 | 68% | 20.5% | 11.2% | 0.16% | 0.08% |
| Jun 2026 | 61.8% | 22.7% | 15.2% | 0.15% | 0.08% |
| Jul 2026 | 58.8% | 26.5% | 14.5% | 0.14% | 0.08% |
| Aug 2026 | 58.9% | 26.5% | 14.5% | 0.09% | 0.06% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.9% | 1M | 0% | 0 points | |
| 2, held 2nd | 26.5% | 450K | 0% | 0 points | |
| 3, held 3rd | 14.5% | 246K | 0% | 0 points | |
| 4, held 4th | 0.09% | 1.6K | -33.3% | 0 points | |
| 5, held 5th | 0.06% | 1.1K | -18.2% | 0 points |
58.9%
Held 1st. 1M estimated branded searches, 0% vs prior month. Share 0 points.
26.5%
Held 2nd. 450K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Musashi14.5%
Held 3rd. 246K estimated branded searches, 0% vs prior month. Share 0 points.
4.BSc
0.09%
Held 4th. 1.6K estimated branded searches, -33.3% vs prior month. Share 0 points.
5.
Balance0.06%
Held 5th. 1.1K estimated branded searches, -18.2% vs prior month. Share 0 points.
Compare search popularity between Myprotein and its closest rivals
How has branded search demand for Myprotein changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Myprotein worldwide held steady at 1M.
- Across the 11 months ending August 2026, Myprotein’s estimated Share of Search among sports supplement brands worldwide decreased from 61.8% to 58.9%.
- Across the 11 months ending August 2026, Myprotein’s estimated Share of Search among sports supplement brands worldwide peaked at 74.8% in November 2025 and was lowest at 58.8% in July 2026.
How did search popularity change for sports supplement brands worldwide in August 2026?
2 changes
Optimum Nutrition’s estimated Share of Search among sports supplement brands worldwide has gained ground for 3 months in a row, from 20.5% to 26.5% in August 2026.
Estimated monthly branded searches for Balance worldwide fell 47.1% over 11 measured months, from 2K to 1.1K in August 2026.
Where does Myprotein compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Protein powder brands | 1st of 5 | 49.9% | Show ranking |
| Creatine supplements | 1st of 6 | 51.3% | Show ranking |
| Pre workout supplements | 1st of 6 | 54.2% | Show ranking |
| Sports supplement brands | 1st of 5 | 58.9% | Shown above |
How is Myprotein measured?
Brandwave collects information about searches that people make online using Myprotein’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- myprotein
Do you work for Myprotein? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Myprotein your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.