Brandwave

Sports supplement brands:Which brands are most popular in search?

In August 2026, Myprotein was the most searched among sports supplement brands worldwide, with an estimated 1M branded searches and 58.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Myprotein58.9%
  2. Optimum Nutrition26.5%
  3. Musashi14.5%
  4. BSc0.09%
  5. Balance0.06%

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Share of SearchLeaderboard

Compare the sports nutrition brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among sports supplement brands worldwide, by month

Share of Search by month for Myprotein, Optimum Nutrition, Musashi. The figures are in the table below the chart.

View monthly share of search table
MonthMyproteinOptimum NutritionMusashiBScBalance
Oct 202561.8%22.7%15.2%0.1%0.13%
Nov 202574.8%15%10.1%0.05%0.08%
Dec 202566.9%16.4%16.4%0.09%0.15%
Jan 202670.8%17.4%11.6%0.08%0.12%
Feb 202666.4%20%13.4%0.07%0.11%
Mar 202662.3%18.8%18.8%0.08%0.09%
Apr 202666.4%20%13.4%0.13%0.09%
May 202668%20.5%11.2%0.16%0.08%
Jun 202661.8%22.7%15.2%0.15%0.08%
Jul 202658.8%26.5%14.5%0.14%0.08%
Aug 202658.9%26.5%14.5%0.09%0.06%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Myprotein

    58.9%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Optimum Nutrition

    26.5%

    Held 2nd. 450K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Musashi

    14.5%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.BSc

    0.09%

    Held 4th. 1.6K estimated branded searches, -33.3% vs prior month. Share 0 points.

  5. 5.Balance

    0.06%

    Held 5th. 1.1K estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among sports supplement brands worldwide?

In August 2026, Myprotein was the most searched among sports supplement brands worldwide, with an estimated 1M branded searches and 58.9% estimated Share of Search within this set. Optimum Nutrition is in 2nd place, 32.4 percentage points behind at 26.5% Share of Search.

Global sports supplement brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Myprotein61.8% → 58.9%74.8%Nov 202558.8%Jul 20261st
Optimum Nutrition22.7% → 26.5%26.5%Aug 202615%Nov 20252nd
Musashi15.2% → 14.5%18.8%Mar 202610.1%Nov 20253rd
BSc0.1% → 0.09%0.16%May 20260.05%Nov 20255th → 4th
Balance0.13% → 0.06%0.15%Dec 20250.06%Aug 20264th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Myprotein’s estimated Share of Search among sports supplement brands worldwide decreased from 61.8% to 58.9%.
  • Across the 11 months ending August 2026, Optimum Nutrition’s estimated Share of Search among sports supplement brands worldwide increased from 22.7% to 26.5%.
  • Across the 11 months ending August 2026, Musashi’s estimated Share of Search among sports supplement brands worldwide decreased from 15.2% to 14.5%.
  • Across the 11 months ending August 2026, Myprotein’s estimated Share of Search among sports supplement brands worldwide peaked at 74.8% in November 2025 and was lowest at 58.8% in July 2026.
  • Across the 11 months ending August 2026, Optimum Nutrition’s estimated Share of Search among sports supplement brands worldwide peaked at 26.5% in August 2026 and was lowest at 15% in November 2025.
  • Across the 11 months ending August 2026, Musashi’s estimated Share of Search among sports supplement brands worldwide peaked at 18.8% in March 2026 and was lowest at 10.1% in November 2025.
  • Across the 11 months ending August 2026, BSc rose from 5th to 4th among sports supplement brands worldwide.
  • Across the 11 months ending August 2026, Balance fell from 4th to 5th among sports supplement brands worldwide.

How did search popularity change for sports supplement brands worldwide in August 2026?

  1. Optimum Nutrition’s estimated Share of Search among sports supplement brands worldwide has gained ground for 3 months in a row, from 20.5% to 26.5% in August 2026.

  2. Estimated monthly branded searches for Balance worldwide fell 47.1% over 11 measured months, from 2K to 1.1K in August 2026.

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