BSc vs Myprotein:Which is more popular by branded search?
In August 2026, Myprotein had more branded searches than BSc among sports supplement brands worldwide. Myprotein was estimated to have 1M branded searches compared to BSc’s 1.6K, and held a 58.9% Share of Search versus BSc’s 0.09%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, BSc or Myprotein?
Compare the sports nutrition brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Myprotein, BSc. The figures are in the table below the chart.
View monthly share of search table
| Month | Myprotein | Optimum Nutrition | Musashi | BSc | Balance |
|---|---|---|---|---|---|
| Oct 2025 | 61.8% | 22.7% | 15.2% | 0.1% | 0.13% |
| Nov 2025 | 74.8% | 15% | 10.1% | 0.05% | 0.08% |
| Dec 2025 | 66.9% | 16.4% | 16.4% | 0.09% | 0.15% |
| Jan 2026 | 70.8% | 17.4% | 11.6% | 0.08% | 0.12% |
| Feb 2026 | 66.4% | 20% | 13.4% | 0.07% | 0.11% |
| Mar 2026 | 62.3% | 18.8% | 18.8% | 0.08% | 0.09% |
| Apr 2026 | 66.4% | 20% | 13.4% | 0.13% | 0.09% |
| May 2026 | 68% | 20.5% | 11.2% | 0.16% | 0.08% |
| Jun 2026 | 61.8% | 22.7% | 15.2% | 0.15% | 0.08% |
| Jul 2026 | 58.8% | 26.5% | 14.5% | 0.14% | 0.08% |
| Aug 2026 | 58.9% | 26.5% | 14.5% | 0.09% | 0.06% |
| Sep 2026 | — | — | — | — | — |
How has the BSc and Myprotein comparison changed over the last 12 months?
3 findings
- Myprotein was ahead of BSc in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BSc’s estimated Share of Search among sports supplement brands worldwide moved from 0.1% to 0.09%, and its estimated monthly branded searches held steady at 1.6K.
- Across the 11 months ending August 2026, Myprotein’s estimated Share of Search among sports supplement brands worldwide moved from 61.8% to 58.9%, and its estimated monthly branded searches held steady at 1M.
How did search popularity change for sports supplement brands worldwide in August 2026?
0 changes
Neither BSc nor Myprotein moved beyond provider rounding among sports supplement brands in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using BSc’s and Myprotein’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.