Brandwave

How popular isPurple in search?

In September 2026, there were an estimated 269K branded searches for Purple worldwide which held steady over the last 12 months. Purple holds 2% estimated Share of Search among cat Harness brands worldwide and is ranked 4th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. PetSmart46.1%
  2. Petco30.8%
  3. Chewy20.6%
  4. Purple2%
  5. PetSafe0.37%
  6. Rogz0.02%
  7. Surfer<0.01%
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Which cat Harness brands compete with Purple?

Purple against cat Harness brands worldwide, by month

Share of Search by month for PetSmart, Petco, Chewy, Purple. The figures are in the table below the chart.

View monthly share of search table
MonthPetSmartPetcoChewyPurplePetSafeRogzSurfer
Oct 202546.3%31%20.7%1.7%0.31%0.02%<0.01%
Nov 202546%30.7%20.6%2.4%0.3%0.02%<0.01%
Dec 202546.3%31%20.7%1.7%0.31%0.02%<0.01%
Jan 202646.3%30.9%20.7%1.7%0.31%0.02%<0.01%
Feb 202643.9%29.4%24%2.3%0.32%0.02%<0.01%
Mar 202645.9%30.7%20.6%2.4%0.33%0.01%<0.01%
Apr 202648.9%26.8%21.9%2.1%0.28%0.02%<0.01%
May 202646%30.7%20.6%2.4%0.29%0.02%<0.01%
Jun 202641.4%33.8%22.7%1.8%0.32%0.02%<0.01%
Jul 202648.1%32.2%17.6%1.7%0.33%0.02%<0.01%
Aug 202646.1%30.8%20.7%2%0.34%0.02%<0.01%
Sep 202646.1%30.8%20.6%2%0.37%0.02%<0.01%

  1. 1.PetSmart

    46.1%

    Held 1st. 6.1M estimated branded searches, -18.2% vs prior month. Share 0 points.

  2. 2.Petco

    30.8%

    Held 2nd. 4.1M estimated branded searches, -18.2% vs prior month. Share 0 points.

  3. 3.Chewy

    20.6%

    Held 3rd. 2.7M estimated branded searches, -18.2% vs prior month. Share 0 points.

  4. 4.Purple

    2%

    Held 4th. 269K estimated branded searches, -17.1% vs prior month. Share 0 points.

  5. 5.PetSafe

    0.37%

    Held 5th. 49.7K estimated branded searches, -10.1% vs prior month. Share 0 points.

  6. 6.Rogz

    0.02%

    Held 6th. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.

  7. 7.Surfer

    <0.01%

    Held 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Purple and its closest rivals

Every comparison with Purple

How has branded search demand for Purple changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Purple worldwide held steady, from 268K to 269K.
  • Across the 12 months ending September 2026, Purple’s estimated Share of Search among cat Harness brands worldwide held steady, from 1.7% to 2%.

How did search popularity change for cat Harness brands worldwide in September 2026?

  1. Petco’s estimated Share of Search among cat Harness brands worldwide has lost ground for 3 months in a row, from 33.8% to 30.8% in September 2026.

  2. Estimated monthly branded searches for Surfer worldwide fell 50% over 12 measured months, from 20 to 10 in September 2026.

  3. Estimated monthly branded searches for Rogz worldwide fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.

  4. Estimated monthly branded searches for Chewy worldwide fell 18.2% over 12 measured months, from 3.4M to 2.7M in September 2026.

  5. Estimated monthly branded searches for PetSmart worldwide fell 18.2% over 12 measured months, from 7.5M to 6.1M in September 2026.

Where does Purple compete?

Purple is ranked in 76 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Chair Covers brands4th of 70.29%Show ranking
Fairy Lights brands4th of 80.42%Show ranking
Shower Curtain brands4th of 80.42%Show ranking
Cloth Napkins brands4th of 70.42%Show ranking
Bolster Pillow brands3rd of 50.42%Show ranking
Arm Sleeve brands6th of 80.46%Show ranking
Sweat Bands brands6th of 70.47%Show ranking
Bed Frame brands3rd of 60.48%Show ranking
Dresses For Women brands4th of 60.67%Show ranking
Tie Dye Shirt brands5th of 70.7%Show ranking
Bike Shorts brands4th of 80.86%Show ranking
Crib Sheets brands6th of 70.99%Show ranking
Oven Mitts brands5th of 81.1%Show ranking
Dress Shirt brands6th of 81.2%Show ranking
Motorcycle Gloves brands4th of 81.2%Show ranking
Aquarium Gravel brands6th of 71.2%Show ranking
Face Roller brands5th of 71.4%Show ranking
Hockey Gloves brands5th of 81.4%Show ranking
Stress Ball brands4th of 81.5%Show ranking
Washi Tape brands4th of 61.6%Show ranking
Rope Lights brands5th of 61.6%Show ranking
Christmas Wrapping Paper brands2nd of 51.9%Show ranking
Bath Towels brands5th of 72%Show ranking
Cat Harness brands4th of 72%Shown above
Bow Tie brands5th of 62.1%Show ranking
Saddle Pad brands4th of 82.1%Show ranking
Lycra Fabric brands5th of 72.2%Show ranking
Table Lamp brands5th of 72.2%Show ranking
Duct Tape brands4th of 62.2%Show ranking
Flower Bouquet brands2nd of 32.4%Show ranking
Roller Skates brands4th of 52.4%Show ranking
Dnd Dice brands4th of 52.5%Show ranking
Mouse Pad brands4th of 72.5%Show ranking
Binder Clips brands3rd of 52.5%Show ranking
Copy Paper brands4th of 72.7%Show ranking
Wheelie Bin brands4th of 52.8%Show ranking
Lamp Shade brands3rd of 62.8%Show ranking
Linen Napkins brands4th of 62.8%Show ranking
Lead Rope brands5th of 82.8%Show ranking
Masking Tape brands3rd of 72.9%Show ranking
Bungee Cord brands3rd of 72.9%Show ranking
Stunt Scooter brands3rd of 62.9%Show ranking
Duvet cover brands4th of 82.9%Show ranking
Artificial Flowers brands3rd of 43%Show ranking
Tissue Paper brands3rd of 43%Show ranking
Spandex Fabric brands3rd of 33%Show ranking
Play Sand brands6th of 73.2%Show ranking
Mica Powder brands3rd of 73.3%Show ranking
Lab Coat brands3rd of 63.5%Show ranking
Skateboard Wheels brands3rd of 34.9%Show ranking
Bandage Scissors brands4th of 45.7%Show ranking
Laser Pointer brands4th of 65.8%Show ranking
Lifting Straps brands3rd of 85.9%Show ranking
String Lights brands3rd of 67.9%Show ranking
Christmas Lights brands3rd of 57.9%Show ranking
Shampoo Bar brands4th of 88.2%Show ranking
Conditioner Bar brands4th of 68.3%Show ranking
Gait Belt brands2nd of 38.7%Show ranking
Tape Dispenser brands3rd of 68.8%Show ranking
Whitening Toothpaste brands3rd of 413.8%Show ranking
Horse Halter brands3rd of 413.8%Show ranking
Bamboo Sheets brands2nd of 715.7%Show ranking
Roses Bouquet brands2nd of 417%Show ranking
Backdrop Curtains brands2nd of 317.1%Show ranking
Motorbike Helmet brands2nd of 617.3%Show ranking
Silage Wrap brands2nd of 417.9%Show ranking
Bash Guard brands3rd of 619%Show ranking
Mattress brands2nd of 626.9%Show ranking
Tap Shoes brands2nd of 529.5%Show ranking
Nipple Cream brands2nd of 434.5%Show ranking
Vinyl Wrap brands2nd of 337%Show ranking
Car Wrap brands2nd of 337.1%Show ranking
Flute brands1st of 843.9%Show ranking
Metal Polish brands1st of 553%Show ranking
Pool Cue brands1st of 354.7%Show ranking
Bowling Ball brands1st of 399.8%Show ranking

How is Purple measured?

Brandwave collects information about searches that people make online using Purple’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • bed purple
  • mattress purple
  • purple harmony
  • purple rejuvenate
  • purple restore
  • purple restore plus
  • purple restore premier

Do you work for Purple? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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