Brandwave

Portwest vs Purple:Which is searched more?

In September 2026, Purple had more branded searches than Portwest among lab Coat brands worldwide. Purple was estimated to have 269K branded searches compared to Portwest’s 70, and held a 3.5% Share of Search versus Portwest’s <0.01%. These are worldwide searches for English-language branded terms.

Share of Search among lab Coat brands worldwide in September 2026Which is more popular in search, Portwest or Purple?
Portwest<0.01%70 searches
vs
Purple3.5%269K searches

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Which is more popular in search, Portwest or Purple?

Compare the lab coat brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Portwest and Purple among lab Coat brands worldwide, by month

Share of Search by month for Purple, Portwest. The figures are in the table below the chart.

View monthly share of search table
MonthSkechersChemistryPurpleBlueDickiesPortwest
Oct 202579%15.7%3.5%1.4%0.43%<0.01%
Nov 202582.9%11.1%4.4%1.4%0.25%<0.01%
Dec 202578.8%15.7%3.5%1.7%0.29%<0.01%
Jan 202678.8%15.7%3.5%1.7%0.23%<0.01%
Feb 202675%18.3%4.9%1.6%0.22%<0.01%
Mar 202677.9%15.5%5%1.4%0.19%<0.01%
Apr 202678.8%15.7%4.2%1.2%0.19%<0.01%
May 202683.3%11.1%4.4%0.99%0.16%<0.01%
Jun 202681.7%13.4%3.6%1.2%0.16%<0.01%
Jul 202680.5%13.3%4.3%1.7%0.19%<0.01%
Aug 202680.9%13.2%4.3%1.4%0.2%<0.01%
Sep 202679.3%15.8%3.5%1.2%0.19%<0.01%

How has the Portwest and Purple comparison changed over the last 12 months?

  • Purple was ahead of Portwest in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Portwest’s estimated Share of Search among lab Coat brands worldwide held steady at <0.01%, and its estimated monthly branded searches held steady at 70.
  • Across the 12 months ending September 2026, Purple’s estimated Share of Search among lab Coat brands worldwide held steady at 3.5%, and its estimated monthly branded searches moved from 268K to 269K.

How did search popularity change for lab Coat brands worldwide in September 2026?

  1. In September 2026, Purple lost estimated Share of Search among lab Coat brands worldwide, from 4.3% to 3.5%.

Other head-to-heads among lab Coat brands

How each brand is measured

Brandwave collects information about searches that people make online using Portwest’s and Purple’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Portwest

1 branded search term

  • portwest nz

Purple

7 branded search terms

  • bed purple
  • mattress purple
  • purple harmony
  • purple rejuvenate
  • purple restore
  • purple restore plus
  • purple restore premier

How the Brand Demand Index is measured

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