Oxford vs Purple:Which is searched more?
In September 2026, Purple had more branded searches than Oxford among dress Shirt brands worldwide. Purple was estimated to have 269K branded searches compared to Oxford’s 5.4K, and held a 1.2% Share of Search versus Oxford’s 0.02%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Oxford or Purple?
Compare the dress shirt brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Purple, Oxford. The figures are in the table below the chart.
View monthly share of search table
| Month | Lululemon | Orange | Burberry | Yellow | Ivory | Purple | Blue | Oxford |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.1% | 33.8% | 8.2% | 4.5% | 2% | 0.99% | 0.4% | 0.02% |
| Nov 2025 | 58.5% | 26.3% | 7.9% | 4.3% | 1.6% | 1.1% | 0.37% | 0.01% |
| Dec 2025 | 58.7% | 26.4% | 7.9% | 4.3% | 1.6% | 0.77% | 0.38% | <0.01% |
| Jan 2026 | 49.8% | 33.6% | 8.2% | 4.5% | 2.5% | 1% | 0.48% | 0.02% |
| Feb 2026 | 49% | 33.2% | 8.1% | 5.4% | 2.4% | 1.4% | 0.48% | 0.02% |
| Mar 2026 | 45.3% | 37.4% | 7.5% | 5% | 2.7% | 1.6% | 0.44% | 0.01% |
| Apr 2026 | 49% | 33.2% | 8.1% | 5.4% | 2.4% | 1.4% | 0.41% | 0.01% |
| May 2026 | 48.9% | 33.1% | 8.1% | 5.4% | 2.4% | 1.7% | 0.39% | 0.01% |
| Jun 2026 | 49.9% | 33.8% | 6.7% | 5.5% | 2.5% | 1.2% | 0.4% | 0.01% |
| Jul 2026 | 49.9% | 33.7% | 6.7% | 5.5% | 2.5% | 1.2% | 0.47% | 0.03% |
| Aug 2026 | 49% | 33.2% | 8.1% | 5.4% | 2.4% | 1.4% | 0.48% | 0.04% |
| Sep 2026 | 48.3% | 32.7% | 9.7% | 5.3% | 2.4% | 1.2% | 0.39% | 0.02% |
How has the Oxford and Purple comparison changed over the last 12 months?
3 findings
- Purple was ahead of Oxford in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Oxford’s estimated Share of Search among dress Shirt brands worldwide held steady at 0.02%, and its estimated monthly branded searches moved from 4.4K to 5.4K.
- Across the 12 months ending September 2026, Purple’s estimated Share of Search among dress Shirt brands worldwide moved from 0.99% to 1.2%, and its estimated monthly branded searches moved from 268K to 269K.
How did search popularity change for dress Shirt brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Oxford worldwide rose 22.7% over 12 measured months, from 4.4K to 5.4K in September 2026.
Other head-to-heads among dress Shirt brands
How each brand is measured
Brandwave collects information about searches that people make online using Oxford’s and Purple’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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