How popular isOxford in search?
In September 2026, there were an estimated 5.4K branded searches for Oxford worldwide which is up 22.7% over the last 12 months. Oxford holds 1.2% estimated Share of Search among notebooks worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Moleskine46%
Field Notes25.8%
Leuchtturm191720.7%- Rhodia5.1%
Clairefontaine1.2%- Oxford1.2%
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Which notebooks compete with Oxford?
Share of Search by month for Moleskine, Field Notes, Leuchtturm1917, Rhodia, Oxford. The figures are in the table below the chart.
View monthly share of search table
| Month | Moleskine | Field Notes | Leuchtturm1917 | Rhodia | Clairefontaine | Oxford |
|---|---|---|---|---|---|---|
| Oct 2025 | 50.6% | 19% | 22.8% | 5.6% | 0.91% | 1.1% |
| Nov 2025 | 53.3% | 16.3% | 23.8% | 4.8% | 0.95% | 0.78% |
| Dec 2025 | 52.4% | 13.7% | 28.7% | 3.9% | 0.77% | 0.51% |
| Jan 2026 | 47.5% | 14.5% | 31.8% | 4.3% | 1% | 0.85% |
| Feb 2026 | 46.7% | 20.5% | 25.6% | 5.1% | 1% | 1% |
| Mar 2026 | 47.9% | 21.9% | 21.5% | 6.4% | 1.3% | 1% |
| Apr 2026 | 50.2% | 19.6% | 22.5% | 5.5% | 1.3% | 0.88% |
| May 2026 | 49.7% | 20.4% | 22.3% | 5.5% | 1.3% | 0.87% |
| Jun 2026 | 50.3% | 19.6% | 22.6% | 5.5% | 1.1% | 0.88% |
| Jul 2026 | 47.3% | 18.4% | 25.9% | 5.2% | 1.3% | 1.9% |
| Aug 2026 | 47.3% | 18.5% | 25.9% | 5.2% | 1.3% | 1.9% |
| Sep 2026 | 46% | 25.8% | 20.7% | 5.1% | 1.2% | 1.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46% | 201K | 0% | -1.3 points | |
| 2, moved from 3rd to 2nd | 25.8% | 113K | +43.4% | +7.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 20.7% | 90.5K | -17.7% | -5.2 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 5.1% | 22.2K | 0% | -0.1 points | |
| 5, moved from 6th to 5th | 1.2% | 5.4K | 0% | 0 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 1.2% | 5.4K | -33.3% | -0.7 pointsmoved from 5th to 6th |
46%
Held 1st. 201K estimated branded searches, 0% vs prior month. Share -1.3 points.
25.8%
Moved from 3rd to 2nd. 113K estimated branded searches, +43.4% vs prior month. Share +7.3 points.
20.7%
Moved from 2nd to 3rd. 90.5K estimated branded searches, -17.7% vs prior month. Share -5.2 points.
4.Rhodia
5.1%
Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.
1.2%
Moved from 6th to 5th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.
6.Oxford
1.2%
Moved from 5th to 6th. 5.4K estimated branded searches, -33.3% vs prior month. Share -0.7 points.
Compare search popularity between Oxford and its closest rivals
Every comparison with Oxford
5 comparisons
How has branded search demand for Oxford changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Oxford worldwide rose from 4.4K to 5.4K.
- Across the 12 months ending September 2026, Oxford’s estimated Share of Search among notebooks worldwide peaked at 1.9% in August 2026 and was lowest at 0.51% in December 2025.
- Across the 12 months ending September 2026, Oxford fell from 5th to 6th among notebooks worldwide.
How did search popularity change for notebooks worldwide in September 2026?
5 changes
In September 2026, Field Notes overtook Leuchtturm1917 to rank 2nd among notebooks worldwide, with 25.8% estimated Share of Search.
In September 2026, Leuchtturm1917 lost estimated Share of Search among notebooks worldwide, from 25.9% to 20.7%.
In September 2026, Moleskine lost estimated Share of Search among notebooks worldwide, from 47.3% to 46%.
In September 2026, Oxford lost estimated Share of Search among notebooks worldwide, from 1.9% to 1.2%.
In September 2026, Clairefontaine rose from 6th to 5th among notebooks worldwide.
How is Oxford measured?
Brandwave collects information about searches that people make online using Oxford’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- oxford notebooks
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Is Oxford your brand?
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