How popular isSurfer in search?
In September 2026, there were an estimated 10 branded searches for Surfer worldwide which is down 50% over the last 12 months. Surfer holds <0.01% estimated Share of Search among cat Harness brands worldwide and is ranked 7th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which cat Harness brands compete with Surfer?
Share of Search by month for PetSmart, Petco, Chewy, Purple, Surfer. The figures are in the table below the chart.
View monthly share of search table
| Month | PetSmart | Petco | Chewy | Purple | PetSafe | Rogz | Surfer |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.3% | 31% | 20.7% | 1.7% | 0.31% | 0.02% | <0.01% |
| Nov 2025 | 46% | 30.7% | 20.6% | 2.4% | 0.3% | 0.02% | <0.01% |
| Dec 2025 | 46.3% | 31% | 20.7% | 1.7% | 0.31% | 0.02% | <0.01% |
| Jan 2026 | 46.3% | 30.9% | 20.7% | 1.7% | 0.31% | 0.02% | <0.01% |
| Feb 2026 | 43.9% | 29.4% | 24% | 2.3% | 0.32% | 0.02% | <0.01% |
| Mar 2026 | 45.9% | 30.7% | 20.6% | 2.4% | 0.33% | 0.01% | <0.01% |
| Apr 2026 | 48.9% | 26.8% | 21.9% | 2.1% | 0.28% | 0.02% | <0.01% |
| May 2026 | 46% | 30.7% | 20.6% | 2.4% | 0.29% | 0.02% | <0.01% |
| Jun 2026 | 41.4% | 33.8% | 22.7% | 1.8% | 0.32% | 0.02% | <0.01% |
| Jul 2026 | 48.1% | 32.2% | 17.6% | 1.7% | 0.33% | 0.02% | <0.01% |
| Aug 2026 | 46.1% | 30.8% | 20.7% | 2% | 0.34% | 0.02% | <0.01% |
| Sep 2026 | 46.1% | 30.8% | 20.6% | 2% | 0.37% | 0.02% | <0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.1% | 6.1M | -18.2% | 0 points | |
| 2, held 2nd | 30.8% | 4.1M | -18.2% | 0 points | |
| 3, held 3rd | 20.6% | 2.7M | -18.2% | 0 points | |
| 4, held 4th | 2% | 269K | -17.1% | 0 points | |
| 5, held 5th | 0.37% | 49.7K | -10.1% | 0 points | |
| 6, held 6th | 0.02% | 2.4K | -17.2% | 0 points | |
| 7, held 7th | <0.01% | 10 | 0% | 0 points |
1.
PetSmart
46.1%
Held 1st. 6.1M estimated branded searches, -18.2% vs prior month. Share 0 points.
2.
Petco30.8%
Held 2nd. 4.1M estimated branded searches, -18.2% vs prior month. Share 0 points.
3.
Chewy20.6%
Held 3rd. 2.7M estimated branded searches, -18.2% vs prior month. Share 0 points.
4.
Purple
2%
Held 4th. 269K estimated branded searches, -17.1% vs prior month. Share 0 points.
5.
PetSafe0.37%
Held 5th. 49.7K estimated branded searches, -10.1% vs prior month. Share 0 points.
6.
Rogz0.02%
Held 6th. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.
7.
Surfer<0.01%
Held 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Surfer and its closest rivals
How has branded search demand for Surfer changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Surfer worldwide fell from 20 to 10.
- Across the 12 months ending September 2026, Surfer’s estimated Share of Search among cat Harness brands worldwide held steady at <0.01%.
How did search popularity change for cat Harness brands worldwide in September 2026?
5 changes
Petco’s estimated Share of Search among cat Harness brands worldwide has lost ground for 3 months in a row, from 33.8% to 30.8% in September 2026.
Estimated monthly branded searches for Surfer worldwide fell 50% over 12 measured months, from 20 to 10 in September 2026.
Estimated monthly branded searches for Rogz worldwide fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.
Estimated monthly branded searches for Chewy worldwide fell 18.2% over 12 measured months, from 3.4M to 2.7M in September 2026.
Estimated monthly branded searches for PetSmart worldwide fell 18.2% over 12 measured months, from 7.5M to 6.1M in September 2026.
Where does Surfer compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Cat Harness brands | 7th of 7 | <0.01% | Shown above |
| SEO content optimization platforms | 5th of 5 | <0.01% | Show ranking |
| AI SEO tools | 5th of 5 | <0.01% | Show ranking |
How is Surfer measured?
Brandwave collects information about searches that people make online using Surfer’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- surfer content optimization
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Is Surfer your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.